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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

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Miracle on a MacBook Pro (video)alexa sign language7 years ago
Published July 14, 2018 by Philip Elmer-DeWitt

Miracle on a MacBook Pro (video)

"If voice is the future of computing, what about those who cannot speak?"

Read More Miracle on a MacBook Pro (video)

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Did Apple just show its hand on future low-end MacBooks?show hand7 years ago
Published July 13, 2018 by Philip Elmer-DeWitt

Did Apple just show its hand on future low-end MacBooks?

"When you attack to disrupt an existing market, you do it at the low end."

Read More Did Apple just show its hand on future low-end MacBooks?

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How Apple stays on China's good sideChinese trade war renewable energy7 years ago
Published July 13, 2018 by Philip Elmer-DeWitt

How Apple stays on China's good side

As Trump's trade war escalates, Tim Cook launches a $300 million renewable energy investment fund in China.

Read More How Apple stays on China's good side

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Gartner: PC shipments grew 1.4% last quarter, Macs up 3%7 years ago
Published July 12, 2018 by Philip Elmer-DeWitt

Gartner: PC shipments grew 1.4% last quarter, Macs up 3%

IDC, true to form, sees it differently. 

Read More Gartner: PC shipments grew 1.4% last quarter, Macs up 3%

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Inside an Apple dog-and-pony show (video)macbook pro ritchie7 years ago
Published July 12, 2018 by Philip Elmer-DeWitt

Inside an Apple dog-and-pony show (video)

I didn't get the regular old product briefing and hands-on and time with the new displays and the new keyboards—and yeah, there are new keyboards...

Read More Inside an Apple dog-and-pony show (video)

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Apple's fall product pipeline according to Ming-Chi KuoMing-Chi Kuo product pipeline7 years ago
Published July 12, 2018 by Philip Elmer-DeWitt

Apple's fall product pipeline according to Ming-Chi Kuo

The scourge of Apple's plumbers team has a new outlet and a new graphical look.

Read More Apple's fall product pipeline according to Ming-Chi Kuo

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The world cup of AirPodsworld cup airpods7 years ago
Published July 12, 2018 by Philip Elmer-DeWitt

The world cup of AirPods

Do these guys look like idiots to you?

Read More The world cup of AirPods

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Munster: The Street is wrong about the timing of Apple's buybacksapple biden buyback tax7 years ago
Published July 11, 2018 by Philip Elmer-DeWitt

Munster: The Street is wrong about the timing of Apple's buybacks

Apple's share price could move 24% higher over the next three years on buybacks alone. 

Read More Munster: The Street is wrong about the timing of Apple's buybacks

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Apple falls in pre-market trading on trade and antitrustjapan antitrust ruling7 years ago
Published July 11, 2018 by Philip Elmer-DeWitt

Apple falls in pre-market trading on trade and antitrust

Busted for forcing mobile providers to offer subsidies and sell iPhones at a discount.

Read More Apple falls in pre-market trading on trade and antitrust

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No, there aren't 5,000 Apple employees working on self-driving cars5k apple employees7 years ago
Published July 11, 2018 by Philip Elmer-DeWitt

No, there aren't 5,000 Apple employees working on self-driving cars

CNBC issues a correction.

Read More No, there aren't 5,000 Apple employees working on self-driving cars

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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