“I’m really not that impressed by this phone” —CNBC’s Kif Leswing on the iPhone 11 Pro
From Dain Evans’ “Apple’s newest iPhone relies on cameras to hide its lack of innovation”:
The iPhone 11 Pro and 11 Pro Max are Apple’s newest phones, and both tout a triple-camera setup. But this is not new. In fact, it’s one of the last smartphone manufacturers to include a wide-angle lens on its phones. LG added a wide-angle lens to its G5 and V20 phones in 2016, and Samsung introduced it on the Galaxy S10 and S10+ early in 2019. And besides cameras, Samsung has experimented with folding screens, mobile desktop interfaces, gesture controls and more in the past year.
Apple, the company that created the modern-day smartphone, is relying on technology customers are already extremely familiar with, like cameras, and taking a backseat when it comes to smartphone innovation. But the company’s dedication to familiar technology could be a benefit to the iPhone lineup.
My take: By the end of his report, Evans gets to that last sentence, which suggests that Apple might actually know what it’s doing.
Cue the video: