"For the first time in years, I was truly surprised."
Apple last year shipped the cheaper phones first. This year the cheaper phones are shipping last.
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7 years agoIf you have to adjust your target by $40, you've done something wrong.
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Flat as Kansas
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Boring is the new black
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7 years agoApple went for boring seven years ago.
Apple's big day in 108 seconds (video)
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7 years agoNobody markets tech better than Apple.
Excerpts from the notes I've seen.
The new iPhone lineup
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Inside the Apple Park demo area (video)
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7 years agoWith cameos by Jim Dalrymple, Dan Frommer, John Gruber.
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