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Apple ad with urinals7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

Apple ad with urinals

Hitting the 18 to 24 demo where it pees, gossips and puts on makeup.

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How the media mis-reported the Apple heart studyapple heart study7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

How the media mis-reported the Apple heart study

Half positive results, half false positives, plenty of snark.

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Howard Lindzon is shedding some Applehoward lindzon shedding apple7 years ago
Published March 16, 2019 by Philip Elmer-DeWitt

Howard Lindzon is shedding some Apple

The co-founder of StockTwits saw an opportunity this week.

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Apple breaks $187; pressure mounts on analysts still at $140price targets ujnderwater 187 hammerhead sharks7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple breaks $187; pressure mounts on analysts still at $140

My full list of Apple price targets, as accurate and up-to-date as I can make it.

Read More Apple breaks $187; pressure mounts on analysts still at $140

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Apple wins one against Qualcommapple qualcomm one billion7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple wins one against Qualcomm

If only this were the end of it. 

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Apple vs. Spotify: Apple brings a gun to a knife fight (u)apple spotify gun knife7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple vs. Spotify: Apple brings a gun to a knife fight (u)

If it's a battle of spin, I wouldn't bet on Daniel Ek

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Morgan Stanley: Four reasons to be bullish on Appleapple jpmorgan bullish without ai7 years ago
Published March 14, 2019 by Philip Elmer-DeWitt

Morgan Stanley: Four reasons to be bullish on Apple

"The most significant supply chain cuts are likely behind us."

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It's not easy being an Apple supplierapple impoverished supply base7 years ago
Published March 14, 2019 by Philip Elmer-DeWitt

It's not easy being an Apple supplier

A spreadsheet of Apple's impoverished suppliers.

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Ross Douthat: Warren is right go after Google and Facebookross douthat douthat apple google facebook warren7 years ago
Published March 14, 2019 by Philip Elmer-DeWitt

Ross Douthat: Warren is right go after Google and Facebook

I don't often agree with Douthat. This may be the first time. 

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Cowan re-initiates Apple coverage with a $220 price targetapple cowan hydra-headed services7 years ago
Published March 14, 2019 by Philip Elmer-DeWitt

Cowan re-initiates Apple coverage with a $220 price target

Easier to just count iPhones.

Read More Cowan re-initiates Apple coverage with a $220 price target

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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