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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Selling Apple Watches, one car crash at a time (video)apple watch crash advertising3 years ago
Published October 29, 2022 by Philip Elmer-DeWitt

Selling Apple Watches, one car crash at a time (video)

Even the most valuable company in the world can't buy this kind of advertising. 

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Apple's tough Q4 2022: What CNBC's talking heads are saying (video)apple talking haads q420223 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Apple's tough Q4 2022: What CNBC's talking heads are saying (video)

The YouTube commentary I've seen. More as it comes in.

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Watch Apple begrudgingly announce the switch to USB-C (video)apple USB-C capitulates3 years ago
Published October 27, 2022 by Philip Elmer-DeWitt

Watch Apple begrudgingly announce the switch to USB-C (video)

See how the WSJ's Joanna Stern pried the headline out of Apple's two most visible SVPs.

Read More Watch Apple begrudgingly announce the switch to USB-C (video)

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This week's Apple trading strategies (10/17-10/21/22)apple trading strategies 10-17-224 years ago
Published October 16, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/17-10/21/22)

A place for Apple traders and investors to share their best ideas.

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Gene Munster takes comfort in Apple, sees Meta as a bargain (video)apple munster meta bargain4 years ago
Published October 13, 2022 by Philip Elmer-DeWitt

Gene Munster takes comfort in Apple, sees Meta as a bargain (video)

From "Munster: Amid the tech wreck, look to Apple and Meta for pockets of comfort" which aired Wednesday on CNBC Pro.

Read More Gene Munster takes comfort in Apple, sees Meta as a bargain (video)

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Has Meta beaten Apple to the punch? (video)meta apple beaten punch4 years ago
Published October 12, 2022 by Philip Elmer-DeWitt

Has Meta beaten Apple to the punch? (video)

Zuck seems to think so, positioning his virtual world as the open alternative to what he imagines will be Tim Cook's walled garden.

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This week's Apple trading strategies (10/10-10/14/22)apple trading strategies 10-10-224 years ago
Published October 9, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/10-10/14/22)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/10-10/14/22)

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Apple 14 (not Pro) Plus: The reviews are inapple iphone 14 Plus reviews4 years ago
Published October 6, 2022 by Philip Elmer-DeWitt

Apple 14 (not Pro) Plus: The reviews are in

Excerpts from the reviews that caught my eye. More as they come in.

Read More Apple 14 (not Pro) Plus: The reviews are in

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What switching to the common charger means for Apple (2 videos)apple common charger video4 years ago
Published October 5, 2022 by Philip Elmer-DeWitt

What switching to the common charger means for Apple (2 videos)

From "Apple may already be preparing to introduce USB Type-C charging ports" which aired Wednesday on CNBC International: Bryan Ma of IDC discusses the European Parliament's…

Read More What switching to the common charger means for Apple (2 videos)

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Apple: 'Still the greatest stock of all time' (video)apple greatest jim cramer4 years ago
Published October 4, 2022 by Philip Elmer-DeWitt

Apple: 'Still the greatest stock of all time' (video)

From "Jim Cramer says Apple is still the 'greatest stock of all time'" which aired Monday on CNBC.

Read More Apple: 'Still the greatest stock of all time' (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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