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Apple's holiday ad turns 'reality' into a snow pile (video)apple holiday video joy3 years ago
Published November 17, 2022 by Philip Elmer-DeWitt

Apple's holiday ad turns 'reality' into a snow pile (video)

I trust no roosters or long-haul truck drivers were harmed making this bizarre ad. 

Read More Apple's holiday ad turns 'reality' into a snow pile (video)

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CBS Mornings goes to the space ship (video)apple cbs mornings spaceship3 years ago
Published November 16, 2022 by Philip Elmer-DeWitt

CBS Mornings goes to the space ship (video)

"It's really hard to envision life without Apple" -- CEO Tim Cook

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Apple AirTag tracks down missing Yorkshire Terrier (video)apple airtag retrieves dog3 years ago
Published November 9, 2022 by Philip Elmer-DeWitt

Apple AirTag tracks down missing Yorkshire Terrier (video)

From Zak Hall's "Rocky from Florida reunited with owner after getting lost thanks to dog-tracking AirTag collar" posted Tuesday on 9to5Mac.

Read More Apple AirTag tracks down missing Yorkshire Terrier (video)

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Apple's rare warning: What the TV talking heads are saying (video)apple warning talking heads3 years ago
Published November 8, 2022 by Philip Elmer-DeWitt

Apple's rare warning: What the TV talking heads are saying (video)

The YouTube clips I've seen. More as they come in.

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It's Jennifer Lawrence month on Apple TV+ (video)apple tv jennifer lawrence3 years ago
Published November 5, 2022 by Philip Elmer-DeWitt

It's Jennifer Lawrence month on Apple TV+ (video)

From "Jennifer Lawrence’s biggest hits are on Apple TV+, including Hunger Games" posted Saturday on Cult of Mac.

Read More It's Jennifer Lawrence month on Apple TV+ (video)

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This guy sees Apple falling another 15% to 20%apple falling 15 percent3 years ago
Published November 4, 2022 by Philip Elmer-DeWitt

This guy sees Apple falling another 15% to 20%

From "Chart master: Is Apple primed for a break down?" which aired Thursday on CNBC.

Read More This guy sees Apple falling another 15% to 20%

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Another day, another Apple Watch rescue story (video)apple watch rescue Chaska3 years ago
Published November 3, 2022 by Philip Elmer-DeWitt

Another day, another Apple Watch rescue story (video)

Local TV news broadcasts need "good news" segments to offset all the bad.

Read More Another day, another Apple Watch rescue story (video)

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PED breaks down Apple's Q4 2022 results on TWiT (video)apple ped twit q420223 years ago
Published October 31, 2022 by Philip Elmer-DeWitt

PED breaks down Apple's Q4 2022 results on TWiT (video)

Excerpted from This Week in Tech Episode 899, Oct. 30, 2022: "It's only fleas."

Read More PED breaks down Apple's Q4 2022 results on TWiT (video)

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Watch workers flee Foxconn's Zhengzhou iPhone factory (video)apple foxconn workers flee3 years ago
Published October 31, 2022 by Philip Elmer-DeWitt

Watch workers flee Foxconn's Zhengzhou iPhone factory (video)

Reuters reports that iPhone production at one of the world's largest assembly plants could fall 30%.

Read More Watch workers flee Foxconn's Zhengzhou iPhone factory (video)

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This week's Apple trading strategies (10/31-11/4/22)apple trading strategies 10-31-223 years ago
Published October 30, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/31-11/4/22)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/31-11/4/22)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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