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Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)apple sizzle reel trailers7 years ago
Published March 27, 2019 by Philip Elmer-DeWitt

Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)

I left the Steve Jobs Theater disappointed. I wasn't the only one.

Read More Hey Apple, why no trailers Monday? (The sizzle reel doesn't count)

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Apple's TV+ event: What the analysts are saying (video)apple tv analysts saying cook and winfrey7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Apple's TV+ event: What the analysts are saying (video)

Excerpts from the notes I've seen. New entries up top.

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Apple best new thing: Apple Card (video)apple card7 years ago
Published March 25, 2019 by Philip Elmer-DeWitt

Apple best new thing: Apple Card (video)

This one slipped under my radar.

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BTIG: Apple is spending $2 billion a year on new showsBTIG Apple two billion content7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

BTIG: Apple is spending $2 billion a year on new shows

That's not the program Apple's Eddy Cue was pitching two years ago.

Read More BTIG: Apple is spending $2 billion a year on new shows

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Apple ad with urinals7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

Apple ad with urinals

Hitting the 18 to 24 demo where it pees, gossips and puts on makeup.

Read More Apple ad with urinals

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What Spotify said about Apple (video)spotify apple european commission7 years ago
Published March 13, 2019 by Philip Elmer-DeWitt

What Spotify said about Apple (video)

Daniel Ek makes the case against Apple Elizabeth Warren would have made if she'd known.

Read More What Spotify said about Apple (video)

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Apple's 'show time' event: What the analysts are sayingapple show time analysts saying7 years ago
Published March 12, 2019 by Philip Elmer-DeWitt

Apple's 'show time' event: What the analysts are saying

So far, I’m not sensing a lot of sell-side excitement.

Read More Apple's 'show time' event: What the analysts are saying

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Colbert pokes more fun at Trump's 'Tim Apple' gaffe (video)colbert trump tim apple7 years ago
Published March 12, 2019 by Philip Elmer-DeWitt

Colbert pokes more fun at Trump's 'Tim Apple' gaffe (video)

Making comedy by rubbing two iconic brands together.

Read More Colbert pokes more fun at Trump's 'Tim Apple' gaffe (video)

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How to make Apple hardware rumors look real (video)airpods 2 leak7 years ago
Published March 8, 2019 by Philip Elmer-DeWitt

How to make Apple hardware rumors look real (video)

Amazing how far a white background, 3D graphics and slow-motion camera effects will take you.

Read More How to make Apple hardware rumors look real (video)

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Nicknamer-in-chief gives Tim Cook a new one (video)trump tim apple7 years ago
Published March 7, 2019 by Philip Elmer-DeWitt

Nicknamer-in-chief gives Tim Cook a new one (video)

In the President's defense, he's been under a lot of pressure lately. 

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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