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Wedbush still 'Outperform' on Apple despite Trump's 25% iPhone tariff threatapple wedbush trump shot1 month ago
Published May 23, 2025 by Philip Elmer-DeWitt

Wedbush still 'Outperform' on Apple despite Trump's 25% iPhone tariff threat

"Trump Takes Shot Across the Bow at Apple; Frustrating Situation for Investors." — Analyst Daniel Ives

Read More Wedbush still 'Outperform' on Apple despite Trump's 25% iPhone tariff threat

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Trump threatens Apple againapple trump threatens again1 month ago
Published May 23, 2025 by Philip Elmer-DeWitt

Trump threatens Apple again

From Reuters' "Trump warns Apple of 25% tariffs if iPhones not made in US" posted Friday.

Read More Trump threatens Apple again

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What Ming-Chi Kuo's has learned about Jony and Sam's AI deviceapple kuo jony sam1 month ago
Published May 23, 2025 by Philip Elmer-DeWitt

What Ming-Chi Kuo's has learned about Jony and Sam's AI device

This partnership... recalls Alan Kay’s well-known adage: “People who are really serious about software should make their own hardware.”

Read More What Ming-Chi Kuo's has learned about Jony and Sam's AI device

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Mark Gurman: Apple's answer to Meta's Ray-Bans coming next yearapple smart glasses 20261 month ago
Published May 23, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's answer to Meta's Ray-Bans coming next year

"One person with knowledge of the glasses said they will be similar to the Meta product but better made."

Read More Mark Gurman: Apple's answer to Meta's Ray-Bans coming next year

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Premarket: Apple is redapple premarket red 6-20-251 month ago
Published May 23, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures flat on debt worries as markets mull Trump's tax bill" posted early Friday.

Read More Premarket: Apple is red

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The old man and the iPhoneapple frank bruni iphone1 month ago
Published May 22, 2025 by Philip Elmer-DeWitt

The old man and the iPhone

"Codgers and technology go together like peanut butter and sardines."

Read More The old man and the iPhone

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The Daily Show devotes 18 minutes to 'Apple in China' (video)apple china stewart mcgee1 month ago
Published May 22, 2025 by Philip Elmer-DeWitt

The Daily Show devotes 18 minutes to 'Apple in China' (video)

"This book is jaw-dropping." — Jon Stewart

Read More The Daily Show devotes 18 minutes to 'Apple in China' (video)

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Premarket: Apple is greenapple premarket green 6-27-251 month ago
Published May 22, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "US stock futures muted as Trump's tax bill stokes debt concerns" posted early Thursday.

Read More Premarket: Apple is green

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Jony & Sam give Apple shares a 2.3% haircut (video)apple jony ive openai1 month ago
Published May 21, 2025 by Philip Elmer-DeWitt

Jony & Sam give Apple shares a 2.3% haircut (video)

Two guys walk into a bar...

Read More Jony & Sam give Apple shares a 2.3% haircut (video)

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A peek at the stolen iPhone businessapple stolen iphone market1 month ago
Published May 21, 2025 by Philip Elmer-DeWitt

A peek at the stolen iPhone business

Patrick McGee's "Apple in China" devotes a whole chapter to "Yellow cows in the grey market."

Read More A peek at the stolen iPhone business

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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