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Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.apple internet infrastructure exponential2 months ago
Published August 28, 2026 by Philip Elmer-DeWitt

Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.

"Edge devices were destined to stop compounding once penetration reached a certain level."

Read More Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.

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Premarket: Apple is greenapple premarket green 10-12-262 months ago
Published August 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures are mixed as investors count down to Warsh’s Jackson Hole address" posted early Friday.

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Rotating out of Appleapple rotating nvidia ai2 months ago
Published August 27, 2026 by Philip Elmer-DeWitt

Rotating out of Apple

"Investors have frequently rotated from software into chips, and sometimes vice versa, this year. But with both sectors surging ahead of the open Thursday, the money has to be moved somewhere."

Read More Rotating out of Apple

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Apple dominated June quarter smartphone salesapple samsung counterpoint q220262 months ago
Published August 27, 2026 by Philip Elmer-DeWitt

Apple dominated June quarter smartphone sales

"Apple’s iPhone 17 was the world's best-selling smartphone in Q2 2026, capturing 6% of global smartphone unit sales."

Read More Apple dominated June quarter smartphone sales

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Evercore: 'The Little Mac That AI Can'apple evercore mac mini2 months ago
Published August 27, 2026 by Philip Elmer-DeWitt

Evercore: 'The Little Mac That AI Can'

"We view the new Mac mini as another example of Apple using its own silicon to push the Mac portfolio further into higher-value AI workflows." — Analyst Amit Daryanani

Read More Evercore: 'The Little Mac That AI Can'

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Apple event: Found in translationapple event translation2 months ago
Published August 27, 2026 by Philip Elmer-DeWitt

Apple event: Found in translation

"In the U.S. and several other countries, Apple used 'Surprise and Shine' as its tagline for the event, but in other countries, the tagline isn't a literal translation."

Read More Apple event: Found in translation

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Premarket: Apple is redapple premarket red 10-9-262 months ago
Published August 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Nasdaq futures jump as Nvidia earnings lift chip stocks" posted early Thursday.

Read More Premarket: Apple is red

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Apple's August bombshells (videos)apple august mac bombshells2 months ago
Published August 26, 2026 by Philip Elmer-DeWitt

Apple's August bombshells (videos)

New Macs and new M-series chips before the big September iPhone event. What can it mean?

Read More Apple's August bombshells (videos)

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Premarket: Apple was red, turned greenapple premarket green 10-6-262 months ago
Published August 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Fall as Market Braces for Crunch Nvidia Earnings, PCE Report" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Errol Brandt: A tale of two awesome families of Apple chips (video)apple brandt awesome silicon2 months ago
Published August 25, 2026 by Philip Elmer-DeWitt

Errol Brandt: A tale of two awesome families of Apple chips (video)

"On-device AI has been in your pocket for a decade. It just wasn't sold as AI. It was sold as a camera."

Read More Errol Brandt: A tale of two awesome families of Apple chips (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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