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Why Apple's pitch to big newspapers is falling flatapple news pitch falling flat7 years ago
Published March 20, 2019 by Philip Elmer-DeWitt

Why Apple's pitch to big newspapers is falling flat

"A lot of news articles are interchangeable in a way that music artists or movies aren't."

Read More Why Apple's pitch to big newspapers is falling flat

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Apple's Friday deadline: I'm having deja vu all over againapple friday deadline antitrust7 years ago
Published March 13, 2019 by Philip Elmer-DeWitt

Apple's Friday deadline: I'm having deja vu all over again

The last time Eddy Cue tried something like this, Apple ended up in federal court.

Read More Apple's Friday deadline: I'm having deja vu all over again

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The most detailed Apple org chart yet -- a sampleinformation apple org chart7 years ago
Published March 5, 2019 by Philip Elmer-DeWitt

The most detailed Apple org chart yet -- a sample

A ($399/year) gift to journalists and Silicon Valley head-hunters.

Read More The most detailed Apple org chart yet -- a sample

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Who died and made Tim Cook and Eddy Cue TV producers?no sex please8 years ago
Published September 22, 2018 by Philip Elmer-DeWitt

Who died and made Tim Cook and Eddy Cue TV producers?

Some members of Apple's team in Los Angeles began calling themselves "expensive NBC."

Read More Who died and made Tim Cook and Eddy Cue TV producers?

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Eddy Cue, asleep at the switcheddy cue asleep switch8 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Eddy Cue, asleep at the switch

Cue is not the only SVP with too much on his plate. 

Read More Eddy Cue, asleep at the switch

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CNNTech: Tim Cook told Eddy Cue to jettison Alex JonesCook Cue alex Jones8 years ago
Published August 8, 2018 by Philip Elmer-DeWitt

CNNTech: Tim Cook told Eddy Cue to jettison Alex Jones

Only after Apple made its move did Facebook's Zuckerberg, YouTube's Wojcicki and Spotify's Ek follow suit.

Read More CNNTech: Tim Cook told Eddy Cue to jettison Alex Jones

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Version 4.0 of Apple's TV 'bundle' is the most muddled yetbundle muddle8 years ago
Published June 28, 2018 by Philip Elmer-DeWitt

Version 4.0 of Apple's TV 'bundle' is the most muddled yet

Steve Jobs' original idea was simplicity itself. 

Read More Version 4.0 of Apple's TV 'bundle' is the most muddled yet

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Jony, Phil, Eddy: Where are they now?jony phil eddy8 years ago
Published June 23, 2018 by Philip Elmer-DeWitt

Jony, Phil, Eddy: Where are they now?

Some of these guys are phoning it in.

Read More Jony, Phil, Eddy: Where are they now?

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Apple's Eddy Cue: 'We don’t know anything about making television'apple making television8 years ago
Published March 26, 2018 by Philip Elmer-DeWitt

Apple's Eddy Cue: 'We don’t know anything about making television'

Pay no attention to what Eddy Cue says. Watch what Zack Van Amburg and Jamie Erlicht do.

Read More Apple's Eddy Cue: 'We don’t know anything about making television'

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Apple at SXSW: Eddy Cue's 'excellent track record'SXSW Eddy Cue8 years ago
Published March 12, 2018 by Philip Elmer-DeWitt

Apple at SXSW: Eddy Cue's 'excellent track record'

From Monday's SXSW Schedule.

Read More Apple at SXSW: Eddy Cue's 'excellent track record'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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