Three senior Apple executives conspicuous in their absence.
I wonder if some of the things that bother me the most about Apple these days can be laid at the feet of three guys we didn’t see at WWDC.
- Jony Ive, Chief Design Officer. I can’t remember the last time I saw him that wasn’t in a magazine profile. [UPDATE: Fall, 2015, Pencil video]. I blame Ive—or the design team operating in his absence—for the Apple TV remote, the trash-can MacPro, and the current crop of MacBooks: too thin, badly ported, with keyboards that spawn class action suits.
- Phil Schiller, Senior Vice President Worldwide Marketing. I also blame Schiller for what happened to the Mac, perhaps unfairly. He can’t help it that the fortune generated by the iPhone each quarter turned his beloved computers into poor relations. But there’s no excuse for making bad machines. Not at Apple.
- Eddy Cue, Senior Vice President, Internet Services and Software. Has Cue done anything right since he signed the big music labels for Steve Jobs? He couldn’t land Hollywood, screwed up iBooks, over-payed for Beats and lost Siri. Now he’s been eclipsed by the boys from Sony, which may not be a bad thing.
My take: Some of these guys are phoning it in.
UPDATE: From Twitter.
I think, however that this story is approx 2 years old. New hires and rebalancing of App Store responsibilities from Eddy to Phil has begun to address weaknesses. Cook still needs a Head of TV & Music Services and Head of Cloud & Storage.
— jp (@JohnPlatner) June 24, 2018