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Apple & Perplexity AI: Tommo's for it (updated)apple perplexity tommo_UK4 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

Apple & Perplexity AI: Tommo's for it (updated)

"Apple is not looking for a search engine. It’s looking for a brain."

Read More Apple & Perplexity AI: Tommo's for it (updated)

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Will Apple buy Perplexity? — with Bloomberg updateapple buy kantrowitz perplexity5 months ago
Published June 20, 2025 by Philip Elmer-DeWitt

Will Apple buy Perplexity? — with Bloomberg update

"Not likely! But Meta-Scale is so unlikely that I feel we aren’t living in a world of likelies." — Perplexity chief business officer Dmitry Shevelenko

Read More Will Apple buy Perplexity? — with Bloomberg update

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Apple's AI tortoise wins a transcription race with OpenAI's hare5 months ago
Published June 18, 2025 by Philip Elmer-DeWitt

Apple's AI tortoise wins a transcription race with OpenAI's hare

Newly released to developers, Apple Intelligence's transcription tools are fast, accurate, and typically double the speed of OpenAI's longstanding equivalent.

Read More Apple's AI tortoise wins a transcription race with OpenAI's hare

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Apple is one step closer to bringing its AI to Chinaapple alibaba ai china5 months ago
Published June 18, 2025 by Philip Elmer-DeWitt

Apple is one step closer to bringing its AI to China

Alibaba has launched open-source models optimised for Apple’s MLX framework for machine learning. 

Read More Apple is one step closer to bringing its AI to China

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The Deepwater guys try to make an investment case for Apple AI (video)apple ai deepwater case5 months ago
Published June 16, 2025 by Philip Elmer-DeWitt

The Deepwater guys try to make an investment case for Apple AI (video)

"If you're saying that we have a safe device ecosystem that grows low single digits into perpetuity, that's not really that exciting of an investment case." — Deepwater's Doug Clinton

Read More The Deepwater guys try to make an investment case for Apple AI (video)

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Seven (unconvincing) reasons Apple is wrong about AI reasoningapple marcus AI reasoning5 months ago
Published June 15, 2025 by Philip Elmer-DeWitt

Seven (unconvincing) reasons Apple is wrong about AI reasoning

From Gary Marcus' "Seven replies to the viral Apple reasoning paper – and why they fall short" posted Thursday by Marcus on AI: The Apple paper…

Read More Seven (unconvincing) reasons Apple is wrong about AI reasoning

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Mark Gurman: Apple's delayed Siri won't land before spring 2026apple siri spring 20265 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's delayed Siri won't land before spring 2026

"The timeline could still shift depending on whether new snags emerge."

Read More Mark Gurman: Apple's delayed Siri won't land before spring 2026

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This one thing at Apple's WWDC25 blew ZDNet awayapple xcode ai zdnet5 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

This one thing at Apple's WWDC25 blew ZDNet away

From David Gerwirtz's "How Apple just changed the developer world with this one AI announcement" posted Tuesday by ZDNet.

Read More This one thing at Apple's WWDC25 blew ZDNet away

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Two dubious Apple predictionsapple martin ives ACTIVE5 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

Two dubious Apple predictions

As I drove home yesterday from an Apple investors conference in Boston, I kept thinking about two things our guest analysts said.

Read More Two dubious Apple predictions

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Look who CNBC brought on for its Apple WWDC walkupapple wwdc25 cnbc sacconaghi5 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Look who CNBC brought on for its Apple WWDC walkup

"I don't think we're going to hear a ton about AI." — Toni Sacconaghi

Read More Look who CNBC brought on for its Apple WWDC walkup

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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