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Apple's go-to chipmaker raises its guidance — againapple tsmc guidance again2 months ago
Published October 16, 2025 by Philip Elmer-DeWitt

Apple's go-to chipmaker raises its guidance — again

"The outlook hike was striking given Taiwan’s biggest company last raised its guidance just three months ago, igniting a rally that’s tacked on more than $260 billion to its market value."

Read More Apple's go-to chipmaker raises its guidance — again

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Are we in an AI bubble? The Wall Street Journal seems to think so.apple ai bubble wsj2 months ago
Published October 13, 2025 by Philip Elmer-DeWitt

Are we in an AI bubble? The Wall Street Journal seems to think so.

Seven "AI bubble" headlines in the space three months.

Read More Are we in an AI bubble? The Wall Street Journal seems to think so.

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Apple to snap up Prompt AIapple snapsup prompt ai2 months ago
Published October 11, 2025 by Philip Elmer-DeWitt

Apple to snap up Prompt AI

"While Prompt AI’s technology and the Seemour app were working well, the business model wasn’t."

Read More Apple to snap up Prompt AI

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Richard Windsor: Why Apple will have to buy its way out of its AI dilemmaapple windsor acquisition option3 months ago
Published September 29, 2025 by Philip Elmer-DeWitt

Richard Windsor: Why Apple will have to buy its way out of its AI dilemma

"Apple is hoping to launch the revamped assistant in March 2026 with a full overhaul of the AI experience at the end of 2026."

Read More Richard Windsor: Why Apple will have to buy its way out of its AI dilemma

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Saturday Apple video: A dud out of the gatesaturday apple video DUD3 months ago
Published September 27, 2025 by Philip Elmer-DeWitt

Saturday Apple video: A dud out of the gate

Bloomberg presents Mark Gurman on Apple Intelligence.  

Read More Saturday Apple video: A dud out of the gate

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CNBC discovers Apple siliconapple cnbc silicon stack3 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

CNBC discovers Apple silicon

"They want the iPhone to be the best place for developers to run AI." — Creative Strategies Ben Bajarin

Read More CNBC discovers Apple silicon

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Mark Gurman: Sitting out the AI race may have been Apple's smartest moveapple gurman iphone17 ai3 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

Mark Gurman: Sitting out the AI race may have been Apple's smartest move

"Foundation models are becoming commoditized, and Apple is better off letting AI mature into table-stakes technology before rejoining the fray — something that almost assuredly needs to happen for next year’s updates."

Read More Mark Gurman: Sitting out the AI race may have been Apple's smartest move

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Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligenceapple kantrowitz iphone17 ai3 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

"We are going back to the roots of Apple. They are an excellent phone maker."

Read More Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

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Mark Gurman: Mr. Siri is leaving Appleapple robby walker walks3 months ago
Published September 13, 2025 by Philip Elmer-DeWitt

Mark Gurman: Mr. Siri is leaving Apple

From Gurman's "Apple AI and Search Executive Robby Walker to Leave Company" posted Friday by Bloomberg.

Read More Mark Gurman: Mr. Siri is leaving Apple

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The Economist: 'Good news for AI laggards like Apple'3 months ago
Published September 9, 2025 by Philip Elmer-DeWitt

The Economist: 'Good news for AI laggards like Apple'

"The smaller models of today are much more capable than the larger models of last year." — Counterpoint's Mohit Agrawal

Read More The Economist: 'Good news for AI laggards like Apple'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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