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Apple goes truckin' (video)apple goes truckin yellow2 years ago
Published March 14, 2023 by Philip Elmer-DeWitt

Apple goes truckin' (video)

This is one way to give people a reason to buy a slow-selling product.

Read More Apple goes truckin' (video)

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Apple TV+ beefs up its video ad biz staffapple video ad biz Fry3 years ago
Published February 24, 2023 by Philip Elmer-DeWitt

Apple TV+ beefs up its video ad biz staff

"Putting ads within sports broadcasts is likely just the beginning for Apple."

Read More Apple TV+ beefs up its video ad biz staff

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Apple Music Super Bowl Halftime Show teaser (video)apple superbowl halftime show3 years ago
Published February 12, 2023 by Philip Elmer-DeWitt

Apple Music Super Bowl Halftime Show teaser (video)

Here's hoping Apple gets its moneys worth. 

Read More Apple Music Super Bowl Halftime Show teaser (video)

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Lawsuits: Rather than defend privacy, Apple invades itapple privacy lawsuits3 years ago
Published February 7, 2023 by Philip Elmer-DeWitt

Lawsuits: Rather than defend privacy, Apple invades it

From Winston Cho's "Apple Privacy Suits Claim App Changes Were Guise to Boost Ad Revenue" posted last week by the Hollywood Reporter.

Read More Lawsuits: Rather than defend privacy, Apple invades it

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Jessica Lessin's take on DOJ vs. Googleapple google doj lessin3 years ago
Published January 25, 2023 by Philip Elmer-DeWitt

Jessica Lessin's take on DOJ vs. Google

The digital ad business is a rich target for trustbusting. Are Amazon and Apple next?

Read More Jessica Lessin's take on DOJ vs. Google

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Apple: Timothée who? (video)apple Timothée Chalamet video3 years ago
Published January 23, 2023 by Philip Elmer-DeWitt

Apple: Timothée who? (video)

From "Timothée Chalamet Shills for Apple in Very Amusing Ad" posted Saturday by Vanity Fair.

Read More Apple: Timothée who? (video)

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Two clever Apple ads (videos)apple ads unsend action3 years ago
Published January 10, 2023 by Philip Elmer-DeWitt

Two clever Apple ads (videos)

Action mode and unsend get the spotlight.

Read More Two clever Apple ads (videos)

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The Atlantic dances on Big Tech's graveapple atlantic dances grave3 years ago
Published January 2, 2023 by Philip Elmer-DeWitt

The Atlantic dances on Big Tech's grave

Ruled by monopolies, marred by toxicity, and overly reliant on precarious labor, Silicon Valley looks like it’s finally run hard up into its limits.

Read More The Atlantic dances on Big Tech's grave

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Apple is 100% back on Twitter, says Elon Musk in two-hour airborne chatapple back musk says3 years ago
Published December 4, 2022 by Philip Elmer-DeWitt

Apple is 100% back on Twitter, says Elon Musk in two-hour airborne chat

Just because Musk says something, doesn't make it true. 

Read More Apple is 100% back on Twitter, says Elon Musk in two-hour airborne chat

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Killing Google with ironyapple google side rails3 years ago
Published December 2, 2022 by Philip Elmer-DeWitt

Killing Google with irony

"I know what you’re thinking. 'Those anchor ads are great!'"

Read More Killing Google with irony

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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