A one-two punch to Meta's business model.
Of the more than 2,000 TV ads created by the director of Alien, Blade Runner and Thelma and Louise, one stands out.
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Apple's scariest ad (video)
4 years ago

"I can't get to my cellphone. I'm talking on my Apple Watch."
"The experience of ads in an Apple App, especially if you’re also paying for the service, just feels so wrong."
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From a note to Bernstein clients that landed on my desktop Friday.
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Apple, ad man
4 years ago

"Advertising emerged as the largest Services driver in FY21." — Analyst Katy Huberty
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