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Google sees the light, follows Apple leadgoogle apple tracking meta4 years ago
Published February 16, 2022 by Philip Elmer-DeWitt

Google sees the light, follows Apple lead

A one-two punch to Meta's business model.

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NYT: Apple has shaken the foundation of the free internetapple foundation free internet4 years ago
Published February 4, 2022 by Philip Elmer-DeWitt

NYT: Apple has shaken the foundation of the free internet

From Kate Conger and Brian X. Chen's "A Change by Apple Is Tormenting Internet Companies, Especially Meta" in Friday's New York Times.

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Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)apple ridley scott steve jobs4 years ago
Published January 17, 2022 by Philip Elmer-DeWitt

Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)

Of the more than 2,000 TV ads created by the director of Alien, Blade Runner and Thelma and Louise, one stands out.

Read More Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)

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Apple's scariest ad (video)apple watch ad scariest4 years ago
Published January 3, 2022 by Philip Elmer-DeWitt

Apple's scariest ad (video)

"I can't get to my cellphone. I'm talking on my Apple Watch."

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Guess what: Apple News+ subscribers don't like adsapple ads tim cook4 years ago
Published November 29, 2021 by Philip Elmer-DeWitt

Guess what: Apple News+ subscribers don't like ads

"The experience of ads in an Apple App, especially if you’re also paying for the service, just feels so wrong."

Read More Guess what: Apple News+ subscribers don't like ads

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Toni Sacconaghi: Apple's search ad business has been booming, but...apple saccona4 years ago
Published November 12, 2021 by Philip Elmer-DeWitt

Toni Sacconaghi: Apple's search ad business has been booming, but...

From a note to Bernstein clients that landed on my desktop Friday.

Read More Toni Sacconaghi: Apple's search ad business has been booming, but...

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Apple is stealing our birthright, says Facebook (er, Meta) spokespersonapple facebook land grab4 years ago
Published November 3, 2021 by Philip Elmer-DeWitt

Apple is stealing our birthright, says Facebook (er, Meta) spokesperson

From The Times' "Nick Clegg takes aim at Apple's 'Land grab" posted Wednesday.

Read More Apple is stealing our birthright, says Facebook (er, Meta) spokesperson

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Apple, ad manapple huberty mad men4 years ago
Published November 2, 2021 by Philip Elmer-DeWitt

Apple, ad man

"Advertising emerged as the largest Services driver in FY21." — Analyst Katy Huberty

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FT: Apple doubled the cost of selling underwear on social mediaapple underwear ad tracking4 years ago
Published November 1, 2021 by Philip Elmer-DeWitt

FT: Apple doubled the cost of selling underwear on social media

"All of a sudden you don’t know who is a man and who is a woman.” -- Lotame's Mike Woosley

Read More FT: Apple doubled the cost of selling underwear on social media

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Apple's long social media shadowapple social media shadow4 years ago
Published October 25, 2021 by Philip Elmer-DeWitt

Apple's long social media shadow

From Eric Savitz' "Apple Has Upended the Online Ad Market. Snap Is Just the Beginning of the Pain." posted Friday, updated Monday: Apple's push to protect…

Read More Apple's long social media shadow

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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