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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Ever cracked an iPhone screen? This Apple ad might not seem funnyapple edge ad cracked3 years ago
Published July 18, 2022 by Philip Elmer-DeWitt

Ever cracked an iPhone screen? This Apple ad might not seem funny

Posted Monday morning with half a million views and counting. YouTube comments are turned off.

Read More Ever cracked an iPhone screen? This Apple ad might not seem funny

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BofA's Wamsi Mohan: Is advertising Apple's next big thing?apple daryanani ad biz mad men3 years ago
Published July 14, 2022 by Philip Elmer-DeWitt

BofA's Wamsi Mohan: Is advertising Apple's next big thing?

"We estimate that if Apple were to monetize advertising beyond the App Store, it could potentially be a $20bn business by 2026."

Read More BofA's Wamsi Mohan: Is advertising Apple's next big thing?

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Apple Watch takes licking -- literally (video)apple watch takes licking3 years ago
Published July 1, 2022 by Philip Elmer-DeWitt

Apple Watch takes licking -- literally (video)

Apple's most brutal advertisement yet, posted July 1.

Read More Apple Watch takes licking -- literally (video)

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Apple's Tim Cook slammed for ad hypocrisyapple ad network hypocrisy3 years ago
Published June 12, 2022 by Philip Elmer-DeWitt

Apple's Tim Cook slammed for ad hypocrisy

From Danny Fortson's "Tim Cook risks Apple’s reputation for privacy with multibillion dollar ad empire" ($) posted Sunday in the London Sunday Times.

Read More Apple's Tim Cook slammed for ad hypocrisy

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Evercore takes a deep dive into Apple's ad businessapple evercore antitrust deep dive3 years ago
Published May 15, 2022 by Philip Elmer-DeWitt

Evercore takes a deep dive into Apple's ad business

Adding ads to the Maps app would be the logical next step. -- Analyst Amit Daryanani

Read More Evercore takes a deep dive into Apple's ad business

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A sweet, Easter-themed ad from Appleapple chocolate easter ad3 years ago
Published April 16, 2022 by Philip Elmer-DeWitt

A sweet, Easter-themed ad from Apple

Advertising talent cost money, and Apple is willing to spend it.

Read More A sweet, Easter-themed ad from Apple

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One in four iOS users now OK being tracked -- reportapple app tracking grows3 years ago
Published April 15, 2022 by Philip Elmer-DeWitt

One in four iOS users now OK being tracked -- report

From Filipe Esposito's "Number of users opting in to App Tracking on iOS has grown significantly since last year" posted Thursday on 9to5Mac.

Read More One in four iOS users now OK being tracked -- report

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The Underdogs: Apple narrative marketing at its finest (3 videos)apple underdogs narrative marketing3 years ago
Published March 13, 2022 by Philip Elmer-DeWitt

The Underdogs: Apple narrative marketing at its finest (3 videos)

The full "Apple at Work" series (so far).

Read More The Underdogs: Apple narrative marketing at its finest (3 videos)

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New York Magazine: The fall of ZuckustusMark Zuckerberg self immolation4 years ago
Published February 21, 2022 by Philip Elmer-DeWitt

New York Magazine: The fall of Zuckustus

"Facebook’s once unbeatable ad-tracking system — the engine that made it a more than $1 trillion company — has effectively been neutralized by the likes of Apple."

Read More New York Magazine: The fall of Zuckustus

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Apple and Google see tracking differentlyapple google tracking differently4 years ago
Published February 19, 2022 by Philip Elmer-DeWitt

Apple and Google see tracking differently

From Jason Aten's "Google Says It Will Block Tracking on Android. There's Just One Glaring Problem" posted Saturday on Inc.

Read More Apple and Google see tracking differently

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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