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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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How Apple's iPhone disproves the Phillips curveapple iphone phillips curve4 months ago
Published December 1, 2025 by Philip Elmer-DeWitt

How Apple's iPhone disproves the Phillips curve

"The Phillips curve suggests a stable, inverse relationship between inflation and unemployment, proposing that economic growth leads to inflation, which in turn reduces unemployment." — Investopedia

Read More How Apple's iPhone disproves the Phillips curve

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Between 2014 and 2024, Apple turned over a record number of user accountsapple millions user accounts1 year ago
Published February 27, 2025 by Philip Elmer-DeWitt

Between 2014 and 2024, Apple turned over a record number of user accounts

"Apple shared an additional 632% during that time, though this last was partly due to an atypical second half of 2022, when the company shared over 300,000 accounts."

Read More Between 2014 and 2024, Apple turned over a record number of user accounts

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Remember when Apple lost the teen market?apple teens claim chowder2 years ago
Published October 19, 2023 by Philip Elmer-DeWitt

Remember when Apple lost the teen market?

From John Gruber's "Vintage 2013 Claim Chowder: ‘Is Apple’s iPhone No Longer Cool to Teens?’" posted Thursday on Daring Fireball.

Read More Remember when Apple lost the teen market?

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Trefis is bullish on Appleapple bullish setup bofa3 years ago
Published January 27, 2023 by Philip Elmer-DeWitt

Trefis is bullish on Apple

"At the current market price... Apple stock trades at just over 22x forward earnings, which we believe is reasonable given the company’s earnings growth prospects and solid balance sheet."

Read More Trefis is bullish on Apple

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Who besides Apple has pulled its ads from Twitter? A timeline.apple twitter advertising timeline3 years ago
Published November 29, 2022 by Philip Elmer-DeWitt

Who besides Apple has pulled its ads from Twitter? A timeline.

How long before we only see pillow ads? 

Read More Who besides Apple has pulled its ads from Twitter? A timeline.

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Technical analysis: Waiting for the Apple 'death cross'4 years ago
Published May 12, 2022 by Philip Elmer-DeWitt

Technical analysis: Waiting for the Apple 'death cross'

From Henry Suttmeier's "Where To Buy Apple On Continued Downside Risk" posted Wednesday afternoon by Forbes.

Read More Technical analysis: Waiting for the Apple 'death cross'

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Out of the Forbes contributor network and into the slammer (video)apple forbes contributor scammer4 years ago
Published February 14, 2022 by Philip Elmer-DeWitt

Out of the Forbes contributor network and into the slammer (video)

From Joshua Benton's "An incomplete history of Forbes.com as a platform for scams, grift, and bad journalism" posted last week on NeimanLab.

Read More Out of the Forbes contributor network and into the slammer (video)

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Forbes: Apple secretly funnels millions away from developers and to the App Storeapple funneling millions tinder4 years ago
Published November 13, 2021 by Philip Elmer-DeWitt

Forbes: Apple secretly funnels millions away from developers and to the App Store

From John Koetsier's "Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenue" posted Friday on Forbes.com.

Read More Forbes: Apple secretly funnels millions away from developers and to the App Store

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Apple is hugeapple huge forbes5 years ago
Published May 13, 2021 by Philip Elmer-DeWitt

Apple is huge

From Forbes's "The World’s Largest Technology Companies In 2021: Apple’s Lead Widens" posted Thursday.

Read More Apple is huge

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Subscriptions for Disney+ get COVID pop, Apple TV+ not so muchApple disney hulu sidesteps6 years ago
Published March 27, 2020 by Philip Elmer-DeWitt

Subscriptions for Disney+ get COVID pop, Apple TV+ not so much

Schools out, possibly for summer. Disney will come in handy. 

Read More Subscriptions for Disney+ get COVID pop, Apple TV+ not so much

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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