Apple gives me the scoop on App Store price hikes

From "Upcoming price and tax changes for apps and in-app purchases" which landed on my desktop late Monday:

Hello Philip,

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the Euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

My take: I received this notice because I pay for an Apple developer account (in order to have access to WWDC materials). But since I don't have any apps on the App Store and don't bill through Apple, there won't be any price hike for my existing subscribers.


  1. Jerry Doyle said:
    Price increase. Another example of continued regulatory burden.

    September 20, 2022
    • Neal Guttenberg said:

      There is usually a price to pay for popularity. And not all of this seems to be regulatory. Some of it is simply finding a new source of revenue for governments as the economy changes. And not all regulation is bad.

      September 20, 2022
      • Rodney Avilla said:
        ” Some of it is simply finding a new source of revenue for governments as the economy changes. ”

        Sometimes it is this ‘finding new sources’ that changes the economy. And not for the better. Of course regulations are needed; our country would not survive without it. But it’s not supposed to be an open checkbook for government spending.

        September 20, 2022
        • David Emery said:
          Nor should government be putting its thumbs on the scale against any particular vendor!

          September 20, 2022
  2. I sell my teen novel, Can You Love a Nanobot? in 61 countries through Apple’s App Store. It’s fascinating and not too burdensome to understand the VAT and other fees that determine the local price of my 2nd edition eBook.
    I was impressed by how quickly it was approved in all those nations as a teen/young adult book.

    September 20, 2022

Leave a Reply