Tripp Mickle’s ‘After Steve’: What the reviewers are saying

Excerpts from write-ups I’ve seen.

Paul Thurrott, Thurrott: Review: After Steve. Tripp Mickle’s “After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul” is the first must-have book about the post-Jobs era at Apple. It’s almost as good as describing what happened inside the company over the past 10 years as was Jobs’ official biography about the previous 15. And it is full of revelations.

Zac Hall, 9to5Mac: ‘After Steve’ book review and tidbits: New details around Scott Forstall’s last year at Apple, the origin of the Apple Watch, and telling moments during the early development of the fabled Apple Car project complement the narrative enough to keep the attention of the most tuned-in Apple observers.

Clay Shirkey, New York Times: A new history of the trillion-dollar company in the wake of Steve Jobs. Ive and Cook wanted another iPhone, but, as Mickle’s exhaustive reporting makes clear, there was not another such device to be made. Self-driving cars were too hard, health devices too regulated, television protected in ways music had not been, and even the earbuds and watch, devices they actually shipped, were peripheral, technically and conceptually, to Apple’s greatest product.

Adam Lashinsky, Air Mail: The Bigger Apple. There’s little confusion as to Mickle’s sympathies. From the get-go we see Ive through a gauzy lens… Cook, in contrast, is a stiff intruder in Apple’s magical kingdom, and damned by faint praise: “His ascent … was a remarkable journey for the product of a small Alabama town, where a future managing a Denny’s would have been more probable than a rise to become one of the world’s most admired C.E.O.’s.”

Jonathan Knee, Insider: The dramatic untold story of what happened inside Apple after Steve Jobs died and Tim Cook and Jony Ive took over is told in a new book. Where After Steve really excels is in painting a vivid portrait of the key business and creative decisions made by the two central characters, essentially cast as the left and right brain of the modern Apple.

John Gruber, Daring Fireball: ‘AFTER STEVE’, WITH TRIPP MICKLE. Special guest Tripp Mickle joins the show to talk about his new book, After Steve, reporting on the last decade at Apple.

Horace Dediu, Apple 3.0 comment: Reading that book will make you dumber.

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  1. Jacob Feenstra said:
    Does Apple miss Steve Jobs? You bet.
    Does Apple miss Jonathan Ive? Not so sure.
    Does Apple miss its soul? I haven’t noticed.
    Does this book make you dumber? Yes, if you prima facie buy into “the missing soul” narative.

    May 17, 2022
  2. Hap Allen said:
    Last month I celebrated 25 years of a tiny, quite naive investment in this reportedly soulless company. I see no reason to bail on it now.

    May 17, 2022
    • Steven Philips said:
      But, but, but… it didn’t become “soulless” until AFTER you invested!
      Cause. and effect? 🙂

      May 17, 2022
  3. Jim Fonda said:
    I worked for Apple from September 1987 through August 2012. The first ten years were before Steve returned. Then 14 years with Steve running Apple. And a year at the end after Steve retired and then died. My take is that Steve was and is the soul of Apple. When he left in 1985, Apple really went adrift. That was something he learned from. I think he did a great job of putting into place an organization that could thrive after he left. He did not want people wondering “What would Steve do in this situation?” He wanted each situation looked for how it should be handled now. As for Tim Cook and Jony Ive, I think both have important strengths, and that they helped Apple a lot both with and without Steve.

    I think Apple is a remarkable company, which has done great without Steve, and will continue to do great. That greatness is largely due to what Steve put in place so that Apple would run well without him. However, there is no way to replace Steve.

    May 17, 2022

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