“They have arguably the best brand. And putting people first is what the brand stands for.” -- Loup Ventures' Gene Munster
From Sebastian Herrera's "Apple Store Workers Seek to Unionize, Following Efforts at Amazon, Starbucks" in Monday's Wall Street Journal:
Apple is a unique entrant given its devoted brand following and marketing finesse, labor and tech analysts say, though employees face several hurdles in achieving success based on organizing efforts at other companies.
Apple’s retail stores have operated as much as a marketing tool as a retail channel, said Gene Munster, managing partner at tech investment firm Loup. Apple retail employees are part of a famed store ecosystem originally envisioned by late co-founder Steve Jobs, who sought to overhaul in-store shopping with aesthetically pleasing layouts and geeky associates who upheld Apple’s values.
“The point of these stores is for people to have a connection with Apple and have a great experience and tell people about it,” Mr. Munster said. “Now [Apple] may have to tweak the formula.”
"How [Apple] handles this is a marketing topic, too,” Mr. Munster said. “They have arguably the best brand. And putting people first is what the brand stands for.”
My take: The union brand is going to need more than tweaking, judging from the Journal's readers' comments.