Among 8,000 U.S. high school students surveyed, 83% have an iPhone, 9% an Android.
From a report to clients by analyst Michael Olson that landed on my desktop Monday morning:
Apple’s share of smartphone ownership was up slightly in the Piper Jaffray Taking Stock With Teens survey. Of ~8,000 respondents, 83% have an iPhone, the highest percentage we have seen in our survey. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, tied for the highest ever in our survey (flat from Fall-18). Android was the runner up with 9%, down from 10% in the fall. The Apple Watch was the top smartwatch among teens, garnering 20% share, with the Samsung Gear next on the list at 2%. 22% of teens plan to purchase an Apple Watch in the next six months, down slightly from 23% in the fall. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains well intact.
Maintains Overweight rating and $201 price target.
My take: Like earlier efforts, Piper Jaffray’s 37th semi-annual Taking Stock With Teens survey seems skewed toward teens with money to spend ($2,600 per year, on average). This one broke new ground by asking what it calls GenZ about their social and political views:
GenZ Actually Cares..This Could Be A Powerful Generation: For the first time ever, we asked teens (in an unaided question) what social or political cause they cared most about. We were surprised that 90% of teens cited a political or social cause they were passionate about—immigration & climate change are top-of-mind but racism, gun control & gender equality all ranked highly.