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Jony Ive and the disaster that was Project Titanapple jony ive titan disaster3 years ago
Published May 11, 2022 by Philip Elmer-DeWitt

Jony Ive and the disaster that was Project Titan

Excerpted from Tripp Mickle's "After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul" published May 3.

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'How Technocrats Triumphed at Apple' skewered by readersapple tripp mickle skewered3 years ago
Published May 2, 2022 by Philip Elmer-DeWitt

'How Technocrats Triumphed at Apple' skewered by readers

Tripp Mickle's “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul," was excerpted in Sunday's New York Times. It was not well received.

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Why Jony Ive left Applewhy jony Ive left apple3 years ago
Published May 1, 2022 by Philip Elmer-DeWitt

Why Jony Ive left Apple

"The man who helped give the world candy-colored computers walked out the door as Tim Cook took charge." — Tripp Mickle

Read More Why Jony Ive left Apple

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Apple: 'Tis the season to denigrate 5Gapple denigrate 5G5 years ago
Published October 12, 2020 by Philip Elmer-DeWitt

Apple: 'Tis the season to denigrate 5G

From Dan Gallagher's "Apple’s 5G iPhone Will Need to Be More Than 5G" ($) posted in Monday's Wall Street Journal.

Read More Apple: 'Tis the season to denigrate 5G

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Tim Apple gets a 3,000-word write-around in the Wall Street Journalapple tim cook wsj profile5 years ago
Published August 8, 2020 by Philip Elmer-DeWitt

Tim Apple gets a 3,000-word write-around in the Wall Street Journal

The Journal's Tripp Mickle, a harsh Apple skeptic, had to write his profile without access to his subject.

Read More Tim Apple gets a 3,000-word write-around in the Wall Street Journal

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WSJ's Tripp Mickle: Apple is doomedapple doomed tripp mickle5 years ago
Published March 27, 2020 by Philip Elmer-DeWitt

WSJ's Tripp Mickle: Apple is doomed

From "Would You Buy an iPhone Now? Coronavirus Tests Demand for Apple’s Flagship Product" ($) in Friday's Wall Street Journal.

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Apple's 'midnight green' iPhone sold out in Chinaapple green iphone china6 years ago
Published September 21, 2019 by Philip Elmer-DeWitt

Apple's 'midnight green' iPhone sold out in China

Apple's got a hit on its hands, but you wouldn't know it from reading the Wall Street Journal. 

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A better take on why Jony Ive is leaving Appleapple sans ive panzarino6 years ago
Published July 10, 2019 by Philip Elmer-DeWitt

A better take on why Jony Ive is leaving Apple

Matthew Panzarino's version—posted on TechCrunch—rings a lot truer than Tripp Mickle's in the WSJ.

Read More A better take on why Jony Ive is leaving Apple

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CNBC: Tripp Mickle vs. Tim Cook (videos)apple tripp mickle tim cook6 years ago
Published July 1, 2019 by Philip Elmer-DeWitt

CNBC: Tripp Mickle vs. Tim Cook (videos)

In case you missed them, two videos that aired Monday afternoon. Mickle, whose story in Monday's Wall Street Journal has silicon tongues wagging, says Apple is…

Read More CNBC: Tripp Mickle vs. Tim Cook (videos)

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WSJ: How Apple lost Jony Ivewsj how apple lost Jony Ive6 years ago
Published July 1, 2019 by Philip Elmer-DeWitt

WSJ: How Apple lost Jony Ive

There's enough truth in Tripp Mickle's take to make it painful.

Read More WSJ: How Apple lost Jony Ive

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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