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Tommo_UK takes Judge Rogers' (and Tripp Mickle's) side against Appleapple judge rogers tommo1 month ago
Published May 10, 2025 by Philip Elmer-DeWitt

Tommo_UK takes Judge Rogers' (and Tripp Mickle's) side against Apple

From "SCOTUS WARS: The Honourable Ass Kickers Strike Back" which landed — unbidden — on my desktop Friday.

Read More Tommo_UK takes Judge Rogers' (and Tripp Mickle's) side against Apple

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Why Apple is in Chinaapple nyt china mickle2 months ago
Published May 1, 2025 by Philip Elmer-DeWitt

Why Apple is in China

"Apple has resisted making iPhones and other devices in the United States because the company’s operations team has determined that it would be impossible."

Read More Why Apple is in China

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NYT: Apple is doomedapple doomed mickle NYT2 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

NYT: Apple is doomed

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ideas.

Read More NYT: Apple is doomed

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NYT's Tripp Mickle on Apple, generative AI and the technology's viabilityapple ai nyt mickle10 months ago
Published September 9, 2024 by Philip Elmer-DeWitt

NYT's Tripp Mickle on Apple, generative AI and the technology's viability

"As a latecomer to the A.I. party, Apple is in a position to take the technology mainstream — or sow fresh doubt about its viability if it doesn’t live up to expectations."

Read More NYT's Tripp Mickle on Apple, generative AI and the technology's viability

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The Grey Lady walks up to WWDC with Larry David calling Siri the C word (video)apple siri larry david1 year ago
Published June 10, 2024 by Philip Elmer-DeWitt

The Grey Lady walks up to WWDC with Larry David calling Siri the C word (video)

From Tripp Mickle's "Hey, Siri! Let’s Talk About How Apple Is Giving You an A.I. Makeover." in Monday's New York Times.

Read More The Grey Lady walks up to WWDC with Larry David calling Siri the C word (video)

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NYT: How Apple grew its smartphone dominanceapple iphone 15 walkup nyt2 years ago
Published September 12, 2023 by Philip Elmer-DeWitt

NYT: How Apple grew its smartphone dominance

"Apple, which is set to release a new iPhone on Tuesday, has increased its share of smartphone sales by converting Android customers and adding teenagers."

Read More NYT: How Apple grew its smartphone dominance

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NYT: The Steve Jobs Archive is not an 'archive.' But...apple steve jobs archive3 years ago
Published October 22, 2022 by Philip Elmer-DeWitt

NYT: The Steve Jobs Archive is not an 'archive.' But...

"The result, for now, is more of a tribute website than an archive."

Read More NYT: The Steve Jobs Archive is not an 'archive.' But...

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NYT: Apple will emerge from this downturn stronger than everapple stronger downturn nyt3 years ago
Published May 21, 2022 by Philip Elmer-DeWitt

NYT: Apple will emerge from this downturn stronger than ever

Flush with cash, Apple has an opportunity to pick up smaller tech companies whose valuations have plummeted.

Read More NYT: Apple will emerge from this downturn stronger than ever

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Tripp Mickle's 'After Steve': What the reviewers are sayingapple after steve reviews3 years ago
Published May 17, 2022 by Philip Elmer-DeWitt

Tripp Mickle's 'After Steve': What the reviewers are saying

"The first must-have book about the post-Jobs era at Apple."

Read More Tripp Mickle's 'After Steve': What the reviewers are saying

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Apple: Kara Swisher puts Tripp ("After Steve") Mickle on the spotapple swisher mickle3 years ago
Published May 14, 2022 by Philip Elmer-DeWitt

Apple: Kara Swisher puts Tripp ("After Steve") Mickle on the spot

From "Tech’s Reckoning Is Upon Us" in Saturday's New York Times.

Read More Apple: Kara Swisher puts Tripp ("After Steve") Mickle on the spot

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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