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Apple's Siri loses face off with Google Assistanthockey face off9 years ago
Published May 1, 2017 by Philip Elmer-DeWitt

Apple's Siri loses face off with Google Assistant

But not as badly as you might think.

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LEGO, Batman and Apple's Siri (video)9 years ago
Published February 15, 2017 by Philip Elmer-DeWitt

LEGO, Batman and Apple's Siri (video)

Fun trailer from Warner Bros.

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Wall Street hasn't factored this into its Apple models10 years ago
Published September 24, 2016 by Philip Elmer-DeWitt

Wall Street hasn't factored this into its Apple models

A Siri-based version of Amazon's Echo could be ready in time for Christmas '17. According to a report Friday by Bloomberg's Mark Gurman, Apple engineers have…

Read More Wall Street hasn't factored this into its Apple models

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A smarter Siri was the last thing iPhone users wanted—survey10 years ago
Published June 14, 2016 by Philip Elmer-DeWitt

A smarter Siri was the last thing iPhone users wanted—survey

Not seeing the interactive graphic? Try the website.  There's more where that came from in Fluent's pre-WWDC survey: Apple: A strong core, but still seeking out the wow…

Read More A smarter Siri was the last thing iPhone users wanted—survey

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Apple: WWDC 2016 wish lists — Updated10 years ago
Published June 7, 2016 by Philip Elmer-DeWitt

Apple: WWDC 2016 wish lists — Updated

Excerpts from the lists we've seen. More as they come in. Chris Valazco, Engadget: Apple's grand convocation of geeks. Curiously enough, the rumor mill has been churning more quietly…

Read More Apple: WWDC 2016 wish lists — Updated

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Kobe Bryant's Apple TV ad goes viral10 years ago
Published April 11, 2016 by Philip Elmer-DeWitt

Kobe Bryant's Apple TV ad goes viral

One million views and counting. Is anyone making better 60-second television spots these days than Apple? The one that aired Sunday afternoon—with Lakers' Kobe Bryant and actor Michael…

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If only Siri were half as good as Apple's ads10 years ago
Published April 8, 2016 by Philip Elmer-DeWitt

If only Siri were half as good as Apple's ads

Amazon's Alexa, by contrast, just works. "Is it ready yet?" Cookie Monster asks an iPhone in Apple's newest YouTube, released Thursday. "How 'bout now? How 'bout now? How…

Read More If only Siri were half as good as Apple's ads

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Apple Analyst: Prepare To Be Underwhelmed Monday10 years ago
Published March 20, 2016 by Philip Elmer-DeWitt

Apple Analyst: Prepare To Be Underwhelmed Monday

Oppenheimer's Uerkwitz urges investors to look ahead to the next two years. "We worry investors will find the next several Apple media events underwhelming," wrote Oppenheimer analyst Andrew Uerkwitz in…

Read More Apple Analyst: Prepare To Be Underwhelmed Monday

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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