A smarter Siri was the last thing iPhone users wanted—survey

Not seeing the interactive graphic? Try the website. 

There’s more where that came from in Fluent’s pre-WWDC survey: Apple: A strong core, but still seeking out the wow of yesteryear.

“A lot of times people don’t know what they want until you show it to them.” —Steve Jobs


  1. Paul Brindze said:

    A few problems with this survey and headline:

    1. People never know what they want before they see/use it. (Eg. Pre first iPhone, pre television, etc. etc. ).

    2 question was about next iPhone hardware. WWDC is about software.

    So, the photos “memories” thing is cool, the new Music stuff looks cool, etc. but not on the survey. Sorry, I just don’t think the comparison is valid.

    June 14, 2016
    • David Drinkwater said:

      Point 2 is the problem with the survey. Outside Siri, everything (well, except “free” wireless headphones) is strictly hardware. I was pleasantly surprised by the “analysts’ reactions” article this time. They actually seem to have understood that this is a software show for … developers!

      June 14, 2016
  2. Michael Greenly said:

    I was/am in the 2%. I wouldn’t mind, for example, if Siri were at LEAST as smart as Google Search on Chrome … or my husband’s upgraded X-Box “intelligence.” But having said for decades that my tombstone will read: “Mike loved his Macs” … I’m willing to hang in and wait. As long as I’m writing: i’m VERY happy to be getting this newsletter. 🙂
    NOTE: This post is from “MIKE” Greenly. – cheers.

    June 14, 2016
  3. Richard Wanderman said:

    I’d love to have wireless charging given that my new Toyota Tacoma has it built in. That would be great. To do it now on the 6s I’d have to buy an ugly case which I’m not going to do.

    Improvements in Siri are always welcome as I use it daily.

    June 14, 2016
  4. Ken Cheng said:

    All those choices are things Fluent came up with right? The thing most people want probably isn’t on that list.

    Of those choices 7 are hardware and one is software. The hardware choices are things that will make the iPhone a little better, but aren’t game-changers. Continual improvement of Siri will eventually result in a game-changing experience.

    June 15, 2016

Leave a Reply