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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple's Phil Schiller on the 16-inch MacBook Pro (video)apple schiller macbook pro6 years ago
Published November 14, 2019 by Philip Elmer-DeWitt

Apple's Phil Schiller on the 16-inch MacBook Pro (video)

Instead of a keynote, the new Mac got a YouTube.

Read More Apple's Phil Schiller on the 16-inch MacBook Pro (video)

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This is the only HomePod review Phil Schiller retweetedHomePod Apple lowers expectations Homepod8 years ago
Published February 12, 2018 by Philip Elmer-DeWitt

This is the only HomePod review Phil Schiller retweeted

Bring on the audiophiles.

Read More This is the only HomePod review Phil Schiller retweeted

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Apple lowers expectations for HomePod's I.Q.HomePod Apple lowers expectations Homepod8 years ago
Published January 23, 2018 by Philip Elmer-DeWitt

Apple lowers expectations for HomePod's I.Q.

I don't need another speaker, or another voice-controlled assistant. But I'd pay more for a smarter one.

Read More Apple lowers expectations for HomePod's I.Q.

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Does Gruber speak for Apple? — updated with Gruber's responseschiller and gruber wwdc159 years ago
Published July 9, 2017 by Philip Elmer-DeWitt

Does Gruber speak for Apple? — updated with Gruber's response

When Phil Schiller's buddy blogs and tweets, who exactly is talking?

Read More Does Gruber speak for Apple? — updated with Gruber's response

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This is the Apple story that's ruffled so many feathers todayThe one device book cover9 years ago
Published June 15, 2017 by Philip Elmer-DeWitt

This is the Apple story that's ruffled so many feathers today

A long excerpt from the newest book about the iPhone paints an unflattering portrait of a popular Apple executive. 

Read More This is the Apple story that's ruffled so many feathers today

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Mac Pro: Apple has good news and badmac pro made usa9 years ago
Published April 4, 2017 by Philip Elmer-DeWitt

Mac Pro: Apple has good news and bad

This scoop comes direct from Apple marketing chief Phil Schiller.

Read More Mac Pro: Apple has good news and bad

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MacBook Pro: Apple eats crow9 years ago
Published November 6, 2016 by Philip Elmer-DeWitt

MacBook Pro: Apple eats crow

"Based on the interview and, now, the discount, it feels like Apple was genuinely shocked by the reaction to the new MacBook Pro."

Read More MacBook Pro: Apple eats crow

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Apple cons the bloggers10 years ago
Published June 9, 2016 by Philip Elmer-DeWitt

Apple cons the bloggers

What they thought was a scoop just turned up on Apple's website. Charles Arthur described his App Store briefing as a Telegraph "exclusive." The Verge's Lauren Goode characterized hers as…

Read More Apple cons the bloggers

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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