Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Apple's five-year Fortnite nightmare is over — for nowapple epic fortnite restored11 months ago
Published May 21, 2025 by Philip Elmer-DeWitt

Apple's five-year Fortnite nightmare is over — for now

From Amber Neely's "After a lengthy legal battle and billion-dollar loss, 'Fortnite' is back on iOS" posted Tuesday by AppleInsider.

Read More Apple's five-year Fortnite nightmare is over — for now

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

12 Comments

Counterpoint Research: Can't innovate anymore, my ass!apple counterpoint innovate schiller1 year ago
Published October 25, 2024 by Philip Elmer-DeWitt

Counterpoint Research: Can't innovate anymore, my ass!

From "iPhone’s Growth has Slowed Down but Apple’s Innovation has not" posted Wednesday by Team Counterpoint.

Read More Counterpoint Research: Can't innovate anymore, my ass!

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Apple gets a seat at OpenAI's table — for cheapapple openai observer schiller2 years ago
Published July 2, 2024 by Philip Elmer-DeWitt

Apple gets a seat at OpenAI's table — for cheap

From Gurman's "Apple Poised to Get OpenAI Board Observer Role as Part of AI Pact" posted Tuesday by Bloomberg.

Read More Apple gets a seat at OpenAI's table — for cheap

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Phil Schiller to Epic judge: 'Apple has a right to a fee'apple schiller fee epic2 years ago
Published May 18, 2024 by Philip Elmer-DeWitt

Phil Schiller to Epic judge: 'Apple has a right to a fee'

"The world has changed and linking out is being required... I do not have a preference against link-out. I want to make the solution safe for our customers. That’s what I’m focused on."

Read More Phil Schiller to Epic judge: 'Apple has a right to a fee'

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Phil Schiller to Apple's defenseapple antitrust phil schiller2 years ago
Published March 28, 2024 by Philip Elmer-DeWitt

Phil Schiller to Apple's defense

“Of the people still at Apple, he is one of the few that still carry the torch of Steve Jobs’s vision.” — Friend-of-the-blog Tim Bajarin.

Read More Phil Schiller to Apple's defense

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Apple caves, EU crowsapple caves eu crows2 years ago
Published March 9, 2024 by Philip Elmer-DeWitt

Apple caves, EU crows

"From Day 2, #DMA is already showing very concrete results!” — EU's Thierry Breton

Read More Apple caves, EU crows

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

27 Comments

Apple's Phil Schiller, back in the spotlightapple phil schiller spotlight4 years ago
Published September 13, 2022 by Philip Elmer-DeWitt

Apple's Phil Schiller, back in the spotlight

"Schiller’s approach to the App Store might be suboptimal, but in the long term perhaps it’s the right approach." -- Asymco's Horace Dediu

Read More Apple's Phil Schiller, back in the spotlight

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

Leave a Comment

Phil Schiller's credibility in Epic-Apple testimony called 'strained'apple epic schiller credibility5 years ago
Published May 19, 2021 by Philip Elmer-DeWitt

Phil Schiller's credibility in Epic-Apple testimony called 'strained'

From The Information's ($) "In Epic Trial, Apple’s Phil Schiller Says He has Limited Awareness of Apple’s Antitrust Problems" posted Wednesday:

Read More Phil Schiller's credibility in Epic-Apple testimony called 'strained'

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

10 Comments

Apple's 42 algorithmsapple schiller 42 algorithms5 years ago
Published May 19, 2021 by Philip Elmer-DeWitt

Apple's 42 algorithms

From AppleInsider's "Phil Schiller testifies about Apple data collection, App Store favoritism" posted Tuesday.

Read More Apple's 42 algorithms

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Phil Schiller, who ran Apple's worldwide marketing for 30+ years, steps downApple Phil Schiller steps down6 years ago
Published August 4, 2020 by Philip Elmer-DeWitt

Phil Schiller, who ran Apple's worldwide marketing for 30+ years, steps down

He wasn't the clown he played at Apple keynotes.

Read More Phil Schiller, who ran Apple's worldwide marketing for 30+ years, steps down

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Posts pagination

1 2 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt