He wasn’t the clown he played at Apple keynotes, abusing the word “incredible” and playing Sancho Panza to Steve Jobs’ Don Quixote.
From Apple PR’s “Phil Schiller advances to Apple Fellow” posted Tuesday:
Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller will continue to lead the App Store and Apple Events. Greg (Joz) Joswiak, a longtime leader within the Product Marketing organization, will join the executive team as senior vice president of Worldwide Marketing.
My take: The thing I remember about Schiller is the possibly apocry-Phil story about how he solved the problem of navigating 1,000s of songs in the original iPod by coming up with the click wheel.
UPDATE from Daring Fireball’s John Gruber, for whom Schiller played Deep Throat to Gruber’s Bob Woodward:
Schiller hasn’t just been at Apple a long time — he’s held the position atop product marketing for, well, as long as I can remember. Product development, advertising, packaging, messaging, comms, keynotes — you name it, if it was public-facing, Schiller has been in the middle of it.
Best way I can put it is that Schiller is the most Apple-y of all Apple executives.