"While we don't believe F3Q earnings will put to rest investor concerns about a hardware downturn, we expect Apple to beat Sept Q expectations & guide constructively to the Dec Q." -- Analyst Erik Woodring

Read More Morgan Stanley expects Apple to beat expectations next week

"Apple remains a near-term bull/bear battleground and we aren't pounding the table into earnings, but remain OW as a flight-to-quality/best of breed name in a downturn." -- Analyst Katy Huberty

Read More Morgan Stanley cuts Apple target $5 to $180