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Morgan Stanley: $152.70* was an attractive entry point for Applemorgan stanley entry point6 years ago
Published January 25, 2019 by Philip Elmer-DeWitt

Morgan Stanley: $152.70* was an attractive entry point for Apple

"Valuation has overshot realistic long-term fundamental outcomes."

Read More Morgan Stanley: $152.70* was an attractive entry point for Apple

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Morgan Stanley: Why Apple services growth is slowinghuberty services growth slowing6 years ago
Published January 10, 2019 by Philip Elmer-DeWitt

Morgan Stanley: Why Apple services growth is slowing

Spoiler alert: Katy Huberty blames AppleCare.

Read More Morgan Stanley: Why Apple services growth is slowing

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Morgan Stanley sees iPhone sales falling 17% in '19morgan stanley falling6 years ago
Published January 5, 2019 by Philip Elmer-DeWitt

Morgan Stanley sees iPhone sales falling 17% in '19

From a note to clients by analyst Katy Huberty that landed on my desktop Friday.

Read More Morgan Stanley sees iPhone sales falling 17% in '19

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Morgan Stanley trims Apple price target to $236loop Baruah apple 1706 years ago
Published December 7, 2018 by Philip Elmer-DeWitt

Morgan Stanley trims Apple price target to $236

Analyst Katy Huberty flew to Asia and got an earful. From a note to clients that landed on my desktop Friday morning: China smartphone market responsible for…

Read More Morgan Stanley trims Apple price target to $236

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Morgan Stanley: Buy Apple amid supply chain noisemr. market morgan stanley buy apple7 years ago
Published November 15, 2018 by Philip Elmer-DeWitt

Morgan Stanley: Buy Apple amid supply chain noise

Katy Huberty says Mr. Market is way too hung up on unit sales.

Read More Morgan Stanley: Buy Apple amid supply chain noise

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Why Morgan Stanley raised its Apple price targetApple morgan stanley bull 1917 years ago
Published November 8, 2018 by Philip Elmer-DeWitt

Why Morgan Stanley raised its Apple price target

Riding the S curve to an inflection point.

Read More Why Morgan Stanley raised its Apple price target

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Morgan Stanley: China's App Store headwinds will passChinese app store headwinds7 years ago
Published October 22, 2018 by Philip Elmer-DeWitt

Morgan Stanley: China's App Store headwinds will pass

From a note to clients by analyst Katy Huberty that landed on my desktop Monday.

Read More Morgan Stanley: China's App Store headwinds will pass

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Morgan Stanley raises its Apple price target to $245Apple morgan stanley bull 1917 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Morgan Stanley raises its Apple price target to $245

Streaming video and music could become a $22 billion business by 2025, says Katy Huberty, roughly the size of Netflix plus Spotify. From a note to…

Read More Morgan Stanley raises its Apple price target to $245

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Why Chinese gamers hit the brakes on App Store salesapple app store decelerates7 years ago
Published July 15, 2018 by Philip Elmer-DeWitt

Why Chinese gamers hit the brakes on App Store sales

While Americans were playing Fortnight, the Chinese found other ways to entertain themselves. 

Read More Why Chinese gamers hit the brakes on App Store sales

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Why Morgan Stanley raised its Apple price target to $214needham apple target 2607 years ago
Published May 24, 2018 by Philip Elmer-DeWitt

Why Morgan Stanley raised its Apple price target to $214

"Going forward, we believe Apple is a structurally different company today." —Katy Huberty

Read More Why Morgan Stanley raised its Apple price target to $214

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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