"If Apple nails this, it’s not just a nice ease-of-use upgrade — it’s the fulfillment of the vision Siri promised nearly 15 years ago."
Read More Mark Gurman: 'App Intents' will be Apple's real game changer
"Something akin to a stripped-down, Apple-built approach to ChatGPT-like search is coming."
"Apple must do this. Apple will do this. This is sort of ours to grab."
Read More Mark Gurman: Tim Cook calls all hands for an Apple AI 'pep talk'
Meta poaches another Apple AI guy
8 months ago
8 months agoThe departures have thrown Apple’s models team into flux.
"In a way, Samsung has spent the past seven years setting up Apple for success."
Read More Mark Gurman: Apple is ready to cash in on Samsung's foldable tech
Mark Gurman: Tim Cook isn't going anywhere
9 months ago
9 months ago"Put simply: No crisis seems big enough to shake the board’s faith in Cook."
Mark Gurman: Here's Apple's 2026 product lineup
9 months ago
9 months ago"The new products are part of a push to get back to more consistent revenue growth following this fall’s iPhone launch."
"The second generation’s minor changes are unlikely to make the headset a consumer hit."
Read More Mark Gurman: Updated Apple Vision Pro may land this year
Mark Gurman: Apple should make a smart ring
9 months ago
9 months ago"Oura Health Oy has been selling smart rings for years, proving that there is consumer demand for such a concept."
"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."
Read More Mark Gurman: The case for Apple swallowing Perplexity AI
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