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Mark Gurman on Apple's succession plansapple gurman cook turnus6 months ago
Published October 5, 2025 by Philip Elmer-DeWitt

Mark Gurman on Apple's succession plans

"Those close to the company see little doubt that John Ternus will eventually be CEO." From Gurman's "Power On" column, posted Sunday tp Bloomberg Technology subscribers:…

Read More Mark Gurman on Apple's succession plans

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Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoopapple cybart gurman bs6 months ago
Published October 3, 2025 by Philip Elmer-DeWitt

Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoop

"In what is a trademark for Gurman, the article was dripping with narrative while lacking context.The reader was purposely left to make a lot of assumptions."

Read More Neil Cybart calls BS on Mark Gurman's Apple Vision Pro scoop

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Saturday Apple video: A dud out of the gatesaturday apple video DUD6 months ago
Published September 27, 2025 by Philip Elmer-DeWitt

Saturday Apple video: A dud out of the gate

Bloomberg presents Mark Gurman on Apple Intelligence.  

Read More Saturday Apple video: A dud out of the gate

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Mark Gurman: Sitting out the AI race may have been Apple's smartest moveapple gurman iphone17 ai7 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

Mark Gurman: Sitting out the AI race may have been Apple's smartest move

"Foundation models are becoming commoditized, and Apple is better off letting AI mature into table-stakes technology before rejoining the fray — something that almost assuredly needs to happen for next year’s updates."

Read More Mark Gurman: Sitting out the AI race may have been Apple's smartest move

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Mark Gurman: Why you shouldn't buy the iPhone Airapple iphone air gurman7 months ago
Published September 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why you shouldn't buy the iPhone Air

"In short, the new iPhone Air may be a cool piece of technology (or 'awe dropping,' to quote Apple’s event slogan), but it probably won’t be a blockbuster product."

Read More Mark Gurman: Why you shouldn't buy the iPhone Air

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Mark Gurman's 'Awe Dropping' spoilerapple gurman awe spoiler7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Mark Gurman's 'Awe Dropping' spoiler

From Gurman's "Everything Apple Plans to Show at Sept. 9 ‘Awe Dropping’ iPhone 17 Event" ($) posted Friday by Bloomberg.

Read More Mark Gurman's 'Awe Dropping' spoiler

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Mark Gurman: Apple is rolling its own GenAIapple roll own genai7 months ago
Published September 4, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is rolling its own GenAI

"Apple is aiming to release the service, described by some executives as an “answer engine,” in the spring as part of a long-delayed overhaul to Siri."

Read More Mark Gurman: Apple is rolling its own GenAI

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Mark Gurman: Meta poaches 6th Apple AI guyapple meta sixth ai guy8 months ago
Published August 22, 2025 by Philip Elmer-DeWitt

Mark Gurman: Meta poaches 6th Apple AI guy

"For Apple, the exodus has brought more upheaval to an AI effort that’s already struggling."

Read More Mark Gurman: Meta poaches 6th Apple AI guy

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Mark Gurman: Apple has shot a ton of immersive contentapple gurman avp immersive8 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple has shot a ton of immersive content

"Because of the device’s slow sales, Apple is pushing out content drip by drip — so that the company doesn’t drain its video reserve."

Read More Mark Gurman: Apple has shot a ton of immersive content

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Mark Gurman: How I drove Apple shares to a session high Wednesdayapple gurman bloomberg robot8 months ago
Published August 14, 2025 by Philip Elmer-DeWitt

Mark Gurman: How I drove Apple shares to a session high Wednesday

From Gurman's "Apple Plots Expansion Into AI Robots, Home Security and Smart Displays" posted Wednesday at 2:15 Eastern.

Read More Mark Gurman: How I drove Apple shares to a session high Wednesday

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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