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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Mark Gurman: Apple's USB-C AirPod Pro 2s are a rip offapple gurman usbc airpods3 years ago
Published September 17, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple's USB-C AirPod Pro 2s are a rip off

"Rather than letting owners of the current AirPods Pro buy [the case] alone, Apple is forcing them to purchase a whole new complete pair of AirPods for another $249."

Read More Mark Gurman: Apple's USB-C AirPod Pro 2s are a rip off

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Mark Gurman: Apple headed for a merry Christmasapple gurman merry christmas 20233 years ago
Published September 17, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple headed for a merry Christmas

"That's less because of a can’t-miss product lineup and more because of an improved supply chain and favorable comparison with last year’s slow shopping season."

Read More Mark Gurman: Apple headed for a merry Christmas

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Mark Gurman: A brief history of pre-iPhone Apple FUDapple pre-iphone fud gurman3 years ago
Published September 10, 2023 by Philip Elmer-DeWitt

Mark Gurman: A brief history of pre-iPhone Apple FUD

"After the dust settles, Apple’s holiday season results should give us a pretty clear idea whether this was a blip or a bigger problem."

Read More Mark Gurman: A brief history of pre-iPhone Apple FUD

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Mark Gurman's Apple Watch Bingo cardapple watch gurman bingo3 years ago
Published September 8, 2023 by Philip Elmer-DeWitt

Mark Gurman's Apple Watch Bingo card

From Gurman's "Everything Apple Plans to Show on Sept. 12: iPhone 15, Watches, AirPods" posted Friday by Bloomberg.

Read More Mark Gurman's Apple Watch Bingo card

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Mark Gurman's Apple iPhone 15 Bingo cardApple iphone15 gurman bingo3 years ago
Published September 8, 2023 by Philip Elmer-DeWitt

Mark Gurman's Apple iPhone 15 Bingo card

From Gurman's "Everything Apple Plans to Show on Sept. 12" posted Friday by Bloomberg.

Read More Mark Gurman's Apple iPhone 15 Bingo card

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Mark Gurman: The pros and cons of Apple's new USB-C charge portapple gurman charge port3 years ago
Published September 3, 2023 by Philip Elmer-DeWitt

Mark Gurman: The pros and cons of Apple's new USB-C charge port

"Apple is now in the awkward position of embracing the very technology it didn’t want."

Read More Mark Gurman: The pros and cons of Apple's new USB-C charge port

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Mark Gurman: Funky iPad getting refresh next yearapple gurman funky ipad3 years ago
Published August 27, 2023 by Philip Elmer-DeWitt

Mark Gurman: Funky iPad getting refresh next year

From Gurman's Power On column mailed early Sunday to Bloomberg Tech subscribers.

Read More Mark Gurman: Funky iPad getting refresh next year

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Mark Gurman: Don't buy the '23 Apple Watch, buy Watch X in '24. Or maybe '25apple gurman watch x3 years ago
Published August 13, 2023 by Philip Elmer-DeWitt

Mark Gurman: Don't buy the '23 Apple Watch, buy Watch X in '24. Or maybe '25

And then get ready for Apple to change the way bands connect to the frames.

Read More Mark Gurman: Don't buy the '23 Apple Watch, buy Watch X in '24. Or maybe '25

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Mark Gurman: Apple iPhone 15 goes on sale Sept. 22apple gurman iphone sep223 years ago
Published August 6, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple iPhone 15 goes on sale Sept. 22

"Apple will have to work harder to coax shoppers into opening their wallets."

Read More Mark Gurman: Apple iPhone 15 goes on sale Sept. 22

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Mark Gurman: Slow start for Apple Vision Pro appsapple gurman vision apps3 years ago
Published July 23, 2023 by Philip Elmer-DeWitt

Mark Gurman: Slow start for Apple Vision Pro apps

"If you’re making something for it, either Apple has to pay you to develop it or you’re building the app just to create some buzz." — Anonymous "well-known developer"

Read More Mark Gurman: Slow start for Apple Vision Pro apps

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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