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A better take on why Jony Ive is leaving Appleapple sans ive panzarino6 years ago
Published July 10, 2019 by Philip Elmer-DeWitt

A better take on why Jony Ive is leaving Apple

Matthew Panzarino's version—posted on TechCrunch—rings a lot truer than Tripp Mickle's in the WSJ.

Read More A better take on why Jony Ive is leaving Apple

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Marco Arment: 'Apple is listening'marco arment apple listening6 years ago
Published June 12, 2019 by Philip Elmer-DeWitt

Marco Arment: 'Apple is listening'

"It’s hard to tell when Apple is listening."

Read More Marco Arment: 'Apple is listening'

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Apple’s AirPower: ‘Well and truly f**ked’apple airpower killed6 years ago
Published March 29, 2019 by Philip Elmer-DeWitt

Apple’s AirPower: ‘Well and truly f**ked’

Posted by John Gruber six months before Apple pulled the plug:

Read More Apple’s AirPower: ‘Well and truly f**ked’

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An hour with Apple's VP of Augmented Reality (video)USDZ AR Mike Rockwell7 years ago
Published June 6, 2018 by Philip Elmer-DeWitt

An hour with Apple's VP of Augmented Reality (video)

Transcribed from John Gruber's Talk Show Live, recorded Tuesday night at San Jose's California Theater.

Read More An hour with Apple's VP of Augmented Reality (video)

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Is Face ID really slower than Touch ID?craig federighi face id slower8 years ago
Published November 2, 2017 by Philip Elmer-DeWitt

Is Face ID really slower than Touch ID?

If the new iPhone X takes longer to get started than your old iPhone, you're doing it wrong.

Read More Is Face ID really slower than Touch ID?

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"More surprises were spoiled by this leak than any leak in Apple history." leak8 years ago
Published September 10, 2017 by Philip Elmer-DeWitt

"More surprises were spoiled by this leak than any leak in Apple history." 

Apple is pissed. 

Read More "More surprises were spoiled by this leak than any leak in Apple history." 

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Ritchie and Gruber: How Apple markets a $1,000 smartphonered iphone 78 years ago
Published July 19, 2017 by Philip Elmer-DeWitt

Ritchie and Gruber: How Apple markets a $1,000 smartphone

Two well-connected friends of the company make the case for a four-figure iPhone.

Read More Ritchie and Gruber: How Apple markets a $1,000 smartphone

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Does Gruber speak for Apple? — updated with Gruber's responseschiller and gruber wwdc158 years ago
Published July 9, 2017 by Philip Elmer-DeWitt

Does Gruber speak for Apple? — updated with Gruber's response

When Phil Schiller's buddy blogs and tweets, who exactly is talking?

Read More Does Gruber speak for Apple? — updated with Gruber's response

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Apple 3rd-party app bloat: 1000 percent in 4 yearsbloat8 years ago
Published June 20, 2017 by Philip Elmer-DeWitt

Apple 3rd-party app bloat: 1000 percent in 4 years

From a study posted last week by SensorTower's Randy Nelson.

Read More Apple 3rd-party app bloat: 1000 percent in 4 years

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'Apple's desperate Mac damage control message'8 years ago
Published April 6, 2017 by Philip Elmer-DeWitt

'Apple's desperate Mac damage control message'

From ZDNet's Adrian Kingsley-Hughes, no friend of Apple.

Read More 'Apple's desperate Mac damage control message'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
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  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
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