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A snapshot of Apple's installed basesnapshot billion uses6 years ago
Published February 8, 2019 by Philip Elmer-DeWitt

A snapshot of Apple's installed base

This is what 1.4 billion active devices looks like.

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How did Apple get blindsided by China? Here's one theory.tim cook blindsided china6 years ago
Published January 16, 2019 by Philip Elmer-DeWitt

How did Apple get blindsided by China? Here's one theory.

Jean Louis Gassée asks a good question. Horace Dediu suggests an answer.

Read More How did Apple get blindsided by China? Here's one theory.

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Where else, besides iPhone sales, Apple makes moneydediu services accessories apple store6 years ago
Published January 8, 2019 by Philip Elmer-DeWitt

Where else, besides iPhone sales, Apple makes money

Asymco's Horace Dediu posted the chart on Twitter. Watch him take on the naysayers.

Read More Where else, besides iPhone sales, Apple makes money

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Pew Research: A snapshot of digital saturationPew saturation7 years ago
Published September 29, 2018 by Philip Elmer-DeWitt

Pew Research: A snapshot of digital saturation

"There just aren’t many non-users left."

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Horace Dediu takes a bank shot at Apple's holiday quarterdediu bank shot7 years ago
Published August 24, 2018 by Philip Elmer-DeWitt

Horace Dediu takes a bank shot at Apple's holiday quarter

How does he figure Apple’s December sales will be 36% higher than last year? It’s complicated.

Read More Horace Dediu takes a bank shot at Apple's holiday quarter

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Apple: The goose that lays the golden eggsdediu goose golden eggs7 years ago
Published August 15, 2018 by Philip Elmer-DeWitt

Apple: The goose that lays the golden eggs

I have a limited supply of half-off tickets to a special day-long seminar for long-term Apple investors in Manhattan tomorrow.

Read More Apple: The goose that lays the golden eggs

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A fireside chat with Horace Dediu for Apple investorshorace dediu apple investors7 years ago
Published June 7, 2018 by Philip Elmer-DeWitt

A fireside chat with Horace Dediu for Apple investors

Half off for Apple 3.0 subscribers.

Read More A fireside chat with Horace Dediu for Apple investors

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Dediu: What the iMac wrought (the big picture)what imac wrought7 years ago
Published May 8, 2018 by Philip Elmer-DeWitt

Dediu: What the iMac wrought (the big picture)

The candy-colored iMac was a turning point in the history of computing, says Horace Dediu, and it came just in time.

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Apple devices have the average lifespan of a hareapple device lifespan mouse7 years ago
Published March 1, 2018 by Philip Elmer-DeWitt

Apple devices have the average lifespan of a hare

Horace Dediu is on a roll. 

Read More Apple devices have the average lifespan of a hare

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Dediu's constant: 2 out of 3 devices ever sold by Apple are still in useDediu's constant7 years ago
Published February 27, 2018 by Philip Elmer-DeWitt

Dediu's constant: 2 out of 3 devices ever sold by Apple are still in use

From Horace Dediu's The Number, posted Tuesday on Asmyco.

Read More Dediu's constant: 2 out of 3 devices ever sold by Apple are still in use

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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