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Sunday Ticket: How Apple dropped the ballapple dropped sunday football3 years ago
Published December 24, 2022 by Philip Elmer-DeWitt

Sunday Ticket: How Apple dropped the ball

From "Why an Apple-NFL Sunday Ticket marriage didn’t come together" posted Wednesday in The Athletic.

Read More Sunday Ticket: How Apple dropped the ball

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Apple rings in the new year by tooting its own hornapple services toot horn5 years ago
Published January 6, 2021 by Philip Elmer-DeWitt

Apple rings in the new year by tooting its own horn

From "Apple services entertain, inform, and connect the world in unprecedented year" posted Wednesday.

Read More Apple rings in the new year by tooting its own horn

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Variety: Apple's Tim Cook may have been in a COVID-19 hotspotapple tim cook coronavirus6 years ago
Published March 16, 2020 by Philip Elmer-DeWitt

Variety: Apple's Tim Cook may have been in a COVID-19 hotspot

Self quarantine may be in order.

Read More Variety: Apple's Tim Cook may have been in a COVID-19 hotspot

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Why Apple's pitch to big newspapers is falling flatapple news pitch falling flat7 years ago
Published March 20, 2019 by Philip Elmer-DeWitt

Why Apple's pitch to big newspapers is falling flat

"A lot of news articles are interchangeable in a way that music artists or movies aren't."

Read More Why Apple's pitch to big newspapers is falling flat

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BTIG: Apple is spending $2 billion a year on new showsBTIG Apple two billion content7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

BTIG: Apple is spending $2 billion a year on new shows

That's not the program Apple's Eddy Cue was pitching two years ago.

Read More BTIG: Apple is spending $2 billion a year on new shows

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Apple's Friday deadline: I'm having deja vu all over againapple friday deadline antitrust7 years ago
Published March 13, 2019 by Philip Elmer-DeWitt

Apple's Friday deadline: I'm having deja vu all over again

The last time Eddy Cue tried something like this, Apple ended up in federal court.

Read More Apple's Friday deadline: I'm having deja vu all over again

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The most detailed Apple org chart yet -- a sampleinformation apple org chart7 years ago
Published March 5, 2019 by Philip Elmer-DeWitt

The most detailed Apple org chart yet -- a sample

A ($399/year) gift to journalists and Silicon Valley head-hunters.

Read More The most detailed Apple org chart yet -- a sample

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Who died and made Tim Cook and Eddy Cue TV producers?no sex please7 years ago
Published September 22, 2018 by Philip Elmer-DeWitt

Who died and made Tim Cook and Eddy Cue TV producers?

Some members of Apple's team in Los Angeles began calling themselves "expensive NBC."

Read More Who died and made Tim Cook and Eddy Cue TV producers?

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Eddy Cue, asleep at the switcheddy cue asleep switch7 years ago
Published September 5, 2018 by Philip Elmer-DeWitt

Eddy Cue, asleep at the switch

Cue is not the only SVP with too much on his plate. 

Read More Eddy Cue, asleep at the switch

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CNNTech: Tim Cook told Eddy Cue to jettison Alex JonesCook Cue alex Jones7 years ago
Published August 8, 2018 by Philip Elmer-DeWitt

CNNTech: Tim Cook told Eddy Cue to jettison Alex Jones

Only after Apple made its move did Facebook's Zuckerberg, YouTube's Wojcicki and Spotify's Ek follow suit.

Read More CNNTech: Tim Cook told Eddy Cue to jettison Alex Jones

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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