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Mark Gurman: Apple might make more money without Google's $20 billionApple gurman google cue2 months ago
Published May 11, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple might make more money without Google's $20 billion

"But the old search approach remains lucrative for both Apple and Google."

Read More Mark Gurman: Apple might make more money without Google's $20 billion

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Josh Brown: 'It's a huge story for both Apple and Google'apple google josh brown2 months ago
Published May 7, 2025 by Philip Elmer-DeWitt

Josh Brown: 'It's a huge story for both Apple and Google'

"It's the end of an era."

Read More Josh Brown: 'It's a huge story for both Apple and Google'

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Apple's Eddy Cue testifies he's losing sleep over Google's billionsapple cue sleep google2 months ago
Published May 7, 2025 by Philip Elmer-DeWitt

Apple's Eddy Cue testifies he's losing sleep over Google's billions

Alphabet's shares fall off a cliff on Cue's report that AI searches are cutting into Google's. 

Read More Apple's Eddy Cue testifies he's losing sleep over Google's billions

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Mark Gurman: What happens when Tim Cook, Jeff Williams and Eddy Cue retire?apple cook tariff panic10 months ago
Published September 1, 2024 by Philip Elmer-DeWitt

Mark Gurman: What happens when Tim Cook, Jeff Williams and Eddy Cue retire?

"Companies often struggle with the departure of key executives, but Apple has a time-tested way to deal with it: make sure that the person quitting doesn’t actually leave."

Read More Mark Gurman: What happens when Tim Cook, Jeff Williams and Eddy Cue retire?

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What Apple's Eddy Cue said about Bingapple eddy cue bing11 months ago
Published August 7, 2024 by Philip Elmer-DeWitt

What Apple's Eddy Cue said about Bing

"I don’t believe there’s a price in the world that Microsoft could offer us," Cue said at another point. "They offered to give us Bing for free. They could give us the whole company."

Read More What Apple's Eddy Cue said about Bing

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Apple TV+ on a budgetapple tv budget12 months ago
Published July 23, 2024 by Philip Elmer-DeWitt

Apple TV+ on a budget

"Van Amburg and Erlicht make jokes about losing their jobs."

Read More Apple TV+ on a budget

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Jon Stewart on Apple's problem with Jon Stewartapple jon stewart problem1 year ago
Published June 19, 2024 by Philip Elmer-DeWitt

Jon Stewart on Apple's problem with Jon Stewart

"There’s a mantra we all have to remember: Corporations are pussies." 

Read More Jon Stewart on Apple's problem with Jon Stewart

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Eddy Cue's big stickapple hollywood bonus cue1 year ago
Published May 13, 2024 by Philip Elmer-DeWitt

Eddy Cue's big stick

From Lucas Shaw's "Apple, Netflix Amazon Want to Change How They Pay Hollywood Stars" posted Sunday by Bloomberg.

Read More Eddy Cue's big stick

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Mark Gurman shakes up Apple's executive teamapple succession mark gurman1 year ago
Published May 12, 2024 by Philip Elmer-DeWitt

Mark Gurman shakes up Apple's executive team

"Apple’s management team is made up of longtime executives nearing the end of their tenures."

Read More Mark Gurman shakes up Apple's executive team

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Apple to Google: 'Our vision is that we work as if we are one company'apple google antitrust duopoly2 years ago
Published September 22, 2023 by Philip Elmer-DeWitt

Apple to Google: 'Our vision is that we work as if we are one company'

The DOJ paints Apple and Google as a duopoly. It's not hard to do.

Read More Apple to Google: 'Our vision is that we work as if we are one company'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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