"They don't want to make a car, they want to turn your car into a mobile app store." — Adam Jonas
Read More Morgan Stanley's car guy: Apple's going straight to autonomy
"Autonomous cars is the mother of all IoT/AI (Internet of Things/Artificial Intelligence) projects." -- Automobile analyst Adam Jonas
Read More Morgan Stanley: Apple and Tesla are drag racing to mobile metaverse
"We view a potential entry by Apple into the autonomous e-mobility market as a clear negative for much of our automotive coverage."
Read More Morgan Stanley's Adam Jonas: What an Apple Car means for Tesla et al.
When it comes to Apple, Morgan Stanley's transportation analyst defers to the firm's information hardware analyst.
Read More Katy Huberty on the Apple Car: First they want to get the hardware right
"An Apple car with a steering wheel is like an iPhone with physical buttons and a coiled rubber cord connected to a wall."— Analyst Adam Jonas
Read More Morgan Stanley's car guy has 6 thoughts about Apple Car
Investors won't know what hit them.
Fun fact: Apple's market cap grew more in one day last week than the combined value of Ford, GM and Fiat Chrysler.
Read More Barron's: Apple may have its eye on the internet of cars
In other words, grow the market for all cars while shrinking the market for gas guzzlers.
Read More Morgan Stanley: Could Apple do to electric cars what it did to mobile phones?
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