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New Apple hire started Otto, the belly-up 'Apple of smart locks'otto Sam Jadallah6 years ago
Published February 17, 2019 by Philip Elmer-DeWitt

New Apple hire started Otto, the belly-up 'Apple of smart locks'

Who pulled the rug out from under Otto last year? Still a mystery.

Read More New Apple hire started Otto, the belly-up 'Apple of smart locks'

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Apple's Bokeh'd ad: 2.6 million views in two days (video)apple bokeh ad6 years ago
Published February 17, 2019 by Philip Elmer-DeWitt

Apple's Bokeh'd ad: 2.6 million views in two days (video)

Two friends divided by depth control in a 38-second comedy that debuted Friday.

Read More Apple's Bokeh'd ad: 2.6 million views in two days (video)

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Did Apple buy Netflix? It did not.hello barbie pullstring apple6 years ago
Published February 16, 2019 by Philip Elmer-DeWitt

Did Apple buy Netflix? It did not.

What it did buy is the technology—and the talent—behind Hello Barbie.

Read More Did Apple buy Netflix? It did not.

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As Apple sank, hedge funds boughtapple sank hedge funds bought6 years ago
Published February 16, 2019 by Philip Elmer-DeWitt

As Apple sank, hedge funds bought

The more conservative institutions, by contrast, trimmed their positions last quarter.

Read More As Apple sank, hedge funds bought

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Apple giants: Who bought, who sold last quarterapple-giants-bought-sold q1 20196 years ago
Published February 15, 2019 by Philip Elmer-DeWitt

Apple giants: Who bought, who sold last quarter

Five quarters of Apple hedge fund trading activity in one snazzy interactive chart

Read More Apple giants: Who bought, who sold last quarter

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Wedbush: Apple will buy a large film studio in 2019 (video)wedbush apple buy film studio6 years ago
Published February 15, 2019 by Philip Elmer-DeWitt

Wedbush: Apple will buy a large film studio in 2019 (video)

Analyst Daniel Ives mentions Sony, Lion's Gate, A24, CBS-Viacom and, of course, Netflix.

Read More Wedbush: Apple will buy a large film studio in 2019 (video)

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UBS reiterates $185 Apple target, despite weak ChinaUBS buy apple6 years ago
Published February 15, 2019 by Philip Elmer-DeWitt

UBS reiterates $185 Apple target, despite weak China

From a note to clients by analyst Timothy Arcuri that landed on my desktop Friday morning.

Read More UBS reiterates $185 Apple target, despite weak China

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It wasn't Warren Buffett who dumped 2.9 million Apple shares last quarterwarren buffett selling apple6 years ago
Published February 15, 2019 by Philip Elmer-DeWitt

It wasn't Warren Buffett who dumped 2.9 million Apple shares last quarter

"None of the shares under Warren's direction have ever been sold." — Debbie Bosanek, Berkshire Hathaway

Read More It wasn't Warren Buffett who dumped 2.9 million Apple shares last quarter

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What Apple said about using Qualcomm chips againapple qualcomm no choice6 years ago
Published February 14, 2019 by Philip Elmer-DeWitt

What Apple said about using Qualcomm chips again

"We have no choice but to stop using Intel chips."

Read More What Apple said about using Qualcomm chips again

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On watching Steve Jobs introduce the iPhone (video)dave chappelle steve jobs6 years ago
Published February 14, 2019 by Philip Elmer-DeWitt

On watching Steve Jobs introduce the iPhone (video)

"Had I known what he was doing I would have stuck a pencil in his chest."

Read More On watching Steve Jobs introduce the iPhone (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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