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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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How did Apple manage to sell millions of user-hostile butterfly keyboards?apple thompson monopoly keyboard6 years ago
Published November 19, 2019 by Philip Elmer-DeWitt

How did Apple manage to sell millions of user-hostile butterfly keyboards?

Because it's a monopoly says Ben Thompson, speaking loosely but not legally.

Read More How did Apple manage to sell millions of user-hostile butterfly keyboards?

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Wedbush: Why Don Trump and Tim Apple are going to Austinapple wedbush trump cook austin6 years ago
Published November 19, 2019 by Philip Elmer-DeWitt

Wedbush: Why Don Trump and Tim Apple are going to Austin

My take: It's all about the optics.

Read More Wedbush: Why Don Trump and Tim Apple are going to Austin

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Quick: Do you like Microsoft or Apple as a long-term hold? (video)apple microsoft long term hold6 years ago
Published November 19, 2019 by Philip Elmer-DeWitt

Quick: Do you like Microsoft or Apple as a long-term hold? (video)

"Microsoft," said Joe Terranova, a CNBC regular, without hesitation on Monday's Halftime Report.

Read More Quick: Do you like Microsoft or Apple as a long-term hold? (video)

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Apple packs in one more pre-holiday eventapple December 2 event6 years ago
Published November 18, 2019 by Philip Elmer-DeWitt

Apple packs in one more pre-holiday event

In New York City, on Dec. 2, no new products expected.

Read More Apple packs in one more pre-holiday event

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Do American teens want AirPods for Christmas?piper jaffray genz holiday 20196 years ago
Published November 18, 2019 by Philip Elmer-DeWitt

Do American teens want AirPods for Christmas?

Well, sure. But here are three things they'd rather have...

Read More Do American teens want AirPods for Christmas?

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Evercore's Amit Daryanani takes the 'deepest dive' into Apple wearablesapple car evercore deep dive6 years ago
Published November 17, 2019 by Philip Elmer-DeWitt

Evercore's Amit Daryanani takes the 'deepest dive' into Apple wearables

From a 21-page note to clients that landed on my desktop Sunday.

Read More Evercore's Amit Daryanani takes the 'deepest dive' into Apple wearables

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Apple at $265.76: Look who's underwater nowapple analysts underwater 280 hammerhead sharks6 years ago
Published November 17, 2019 by Philip Elmer-DeWitt

Apple at $265.76: Look who's underwater now

My full list of Apple price targets as accurate and up-to-date* as I can make it.

Read More Apple at $265.76: Look who's underwater now

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This week's Apple trading strategies (11/18-11/22)Apple trading strategies 11-186 years ago
Published November 17, 2019 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/18-11/22)

Don't blame me if you have to cancel your vacation.

Read More This week's Apple trading strategies (11/18-11/22)

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Evercore raises its Apple price target to $275evercore apple target 275 head out of water6 years ago
Published November 16, 2019 by Philip Elmer-DeWitt

Evercore raises its Apple price target to $275

From a note to clients by analyst Amit Daryanani that landed on my desktop Saturday.

Read More Evercore raises its Apple price target to $275

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Apple is the tail that wags the Dowapple powers record dow tail wag6 years ago
Published November 16, 2019 by Philip Elmer-DeWitt

Apple is the tail that wags the Dow

Of the Dow Industrial Average's latest 1,000 points, Apple accounted for 434.

Read More Apple is the tail that wags the Dow

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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