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Trump: Apple 'stopped two plants in Mexico'apple trump mexico plants7 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Trump: Apple 'stopped two plants in Mexico'

"He’s going to start building," Trump said. "Very big numbers — you have to speak to him."

Read More Trump: Apple 'stopped two plants in Mexico'

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Saturday Apple video: Body Language Masterclassapple saturday body language7 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Body Language Masterclass

Steve Jobs was a master. A breakdown of some of his tactics.

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White House to scrutinize EU's Digital Markets Act and Digital Services Actapple trump EU scrutiny7 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

White House to scrutinize EU's Digital Markets Act and Digital Services Act

"What they're doing to us in other countries is terrible with digital. — President Trump

Read More White House to scrutinize EU's Digital Markets Act and Digital Services Act

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Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.apple tariffs 10Q7 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.

"That's what he told me. Now he has to do it."

Read More Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.

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Apple to UK: No iCloud encryption for youapple uk snoopers icloud7 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Apple to UK: No iCloud encryption for you

"The request for a so-called 'backdoor' to user data would have enabled law enforcement and security services to tap iPhone back-ups and other cloud data."

Read More Apple to UK: No iCloud encryption for you

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WSJ: Apple is 'unwilling to trade margin for sales volume'7 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

WSJ: Apple is 'unwilling to trade margin for sales volume'

Chasing the lower end of the market has its risks.

Read More WSJ: Apple is 'unwilling to trade margin for sales volume'

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Steve Jobs: The face of moneyapple steve jobs coin7 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Steve Jobs: The face of money

From "California nominates Steve Jobs for its American Innovation Coin, $1 coin to be produced by U.S. Mint" posted Friday by the Governor's office.

Read More Steve Jobs: The face of money

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Premarket: Apple was red, turned greenapple premarket red 8-29-257 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's "Stock Futures Rising After Walmart Cast Doubt on Consumer Outlook" posted early Friday.

Read More Premarket: Apple was red, turned green

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Laura Martin likes the iPhone 16e's economics (video)apple iphone16e laura martin7 months ago
Published February 20, 2025 by Philip Elmer-DeWitt

Laura Martin likes the iPhone 16e's economics (video)

"They're putting the latest generation chip in one of their cheapest phones now and differentiating on camera."

Read More Laura Martin likes the iPhone 16e's economics (video)

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Apple is the most under-owned of the increasingly under-owned big tech stocksapple underowned morgan woodring7 months ago
Published February 20, 2025 by Philip Elmer-DeWitt

Apple is the most under-owned of the increasingly under-owned big tech stocks

"Mega-cap tech stocks are the most under-owned in 16+ years, w/the gap vs. S&P widening." — Analyst Erik Woodring

Read More Apple is the most under-owned of the increasingly under-owned big tech stocks

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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