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Foxconn sweetens its hiring bonuses to raise an army of iPhone 17 assemblersapple foxconn bonus sweetens3 weeks ago
Published August 20, 2025 by Philip Elmer-DeWitt

Foxconn sweetens its hiring bonuses to raise an army of iPhone 17 assemblers

The ramp-up is part of Apple's annual sprint toward its September launch.

Read More Foxconn sweetens its hiring bonuses to raise an army of iPhone 17 assemblers

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Bloomberg on the AI bubble3 weeks ago
Published August 20, 2025 by Philip Elmer-DeWitt

Bloomberg on the AI bubble

"The fallout of the AI boom won’t be known for many years. But like the mobile, cloud, social and cryptocurrency crazes that came before it, it’s likely to produce more losers than winners."

Read More Bloomberg on the AI bubble

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AppleInsider: Apple may bail on streaming sportsapple bail streaming sports3 weeks ago
Published August 20, 2025 by Philip Elmer-DeWitt

AppleInsider: Apple may bail on streaming sports

Apple's TV strategy seems to always be in flux.

Read More AppleInsider: Apple may bail on streaming sports

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Premarket: Apple is redapple premarket red 8-21-253 weeks ago
Published August 20, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures slip after tech selloff; earnings, Fed meet in focus" posted early Wednesday.

Read More Premarket: Apple is red

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Morgan Stanley: 'Could Apple finally be turning the corner?'apple turned corner woodring3 weeks ago
Published August 19, 2025 by Philip Elmer-DeWitt

Morgan Stanley: 'Could Apple finally be turning the corner?'

"In our view, Apple is one potential AI partnership away from breaking out." — Analyst Eric Woodring

Read More Morgan Stanley: 'Could Apple finally be turning the corner?'

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Google AI goes nuclearapple ai google nuke3 weeks ago
Published August 19, 2025 by Philip Elmer-DeWitt

Google AI goes nuclear

Hermes 2 is the first deployment under an agreement that Google and Kairos signed last year to launch the startup’s nuclear technology at a commercial scale.

Read More Google AI goes nuclear

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Argus on Apple: Buy rating with a $280 price targetapple argus buy 2803 weeks ago
Published August 19, 2025 by Philip Elmer-DeWitt

Argus on Apple: Buy rating with a $280 price target

"We believe the current environment represents an opportunity to establish or dollar-average into positions in AAPL." — Analyst Jim Kelleher

Read More Argus on Apple: Buy rating with a $280 price target

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Apple encryption backdoor? The UK has backed downapple uk backdoor backsdown3 weeks ago
Published August 19, 2025 by Philip Elmer-DeWitt

Apple encryption backdoor? The UK has backed down

Four months ago, the British government demanded that Apple to do something that it could never do.

Read More Apple encryption backdoor? The UK has backed down

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Premarket: Apple is redapple premarket red 8-21-253 weeks ago
Published August 19, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Waver Ahead of Retail Earnings" posted early Tuesday.

Read More Premarket: Apple is red

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Cult of Mac: Foldable will wreak havoc with Apple's iPhone release scheduleapple foldable iphone 20263 weeks ago
Published August 18, 2025 by Philip Elmer-DeWitt

Cult of Mac: Foldable will wreak havoc with Apple's iPhone release schedule

The company will apparently postpone the base iPhone’s launch in favor of the folding iPhone.

Read More Cult of Mac: Foldable will wreak havoc with Apple's iPhone release schedule

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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