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Premarket: Apple is greenapple premarket green 12-26-257 months ago
Published May 27, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Dow futures rally 500 points after Trump announces delay on EU tariff" posted early Tuesday.

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Daniel Ives: The U.S.-made iPhone is a fairy taleapple ives fairies india7 months ago
Published May 27, 2025 by Philip Elmer-DeWitt

Daniel Ives: The U.S.-made iPhone is a fairy tale

"One of the smartest move that Cook and Cupertino made over the last few months was quickly pivoting to iPhone production/assembly in India."

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Apple 3.0 subscribers: Horace Dediu has a deal for youapple investors conference 20257 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Apple 3.0 subscribers: Horace Dediu has a deal for you

ACTIVE: The Apple Investor Conference — 2025

Read More Apple 3.0 subscribers: Horace Dediu has a deal for you

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Why Trump soured on Appleapple trump soured cook7 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Why Trump soured on Apple

“If they’re going to sell it in America, I want it to be built in the United States,” Mr. Trump said on Friday. “They’re able to do that.”

Read More Why Trump soured on Apple

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Memorial Day: U.S. markets are closedapple memorial day 20257 months ago
Published May 26, 2025 by Philip Elmer-DeWitt

Memorial Day: U.S. markets are closed

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The heart of Patrick McGee's 'Apple in China'apple china mcgee excerpt7 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

The heart of Patrick McGee's 'Apple in China'

"All the tech competence China has now is not the product of Chinese tech leadership drawing in Apple. It’s the product of Apple going in there…

Read More The heart of Patrick McGee's 'Apple in China'

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Mark Gurman: Apple's lose-lose scenarioapple cook trump gurman7 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's lose-lose scenario

"It sounds like Tim Cook’s latest meeting with President Donald Trump didn’t go so well."

Read More Mark Gurman: Apple's lose-lose scenario

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This week's Apple trading strategies (5/26-5/30/25)apple trading strategies 5-26-257 months ago
Published May 25, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/26-5/30/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/26-5/30/25)

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Jony & Sam: A long-time Apple watcher doesn't buy the hypeapple jony sam snell7 months ago
Published May 24, 2025 by Philip Elmer-DeWitt

Jony & Sam: A long-time Apple watcher doesn't buy the hype

"I don’t want to judge any project based entirely on the red flashing light going off in my head suggesting that it’s a load of bullshit."

Read More Jony & Sam: A long-time Apple watcher doesn't buy the hype

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Saturday Apple video: Steven Levy interviews Tim Cook for Wired (2024)apple wired levy cook7 months ago
Published May 24, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steven Levy interviews Tim Cook for Wired (2024)

"Most of what we do is forward-looking, but I like the company's connection back to Steve."

Read More Saturday Apple video: Steven Levy interviews Tim Cook for Wired (2024)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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