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Counterpoint: Apple Watch shipments fell 19% in 2024apple watch counterpoint 20246 months ago
Published March 12, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple Watch shipments fell 19% in 2024

"Apple retained its top position in the global market, hoisted by its growing iOS user base."

Read More Counterpoint: Apple Watch shipments fell 19% in 2024

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Morgan Stanley cuts Apple target $23 to $252apple morgan stanley 2526 months ago
Published March 12, 2025 by Philip Elmer-DeWitt

Morgan Stanley cuts Apple target $23 to $252

"'An upgraded Siri personal assistant' is the #1 AI feature prospective iPhone upgraders are interested in when upgrading." — Analyst Erik Woodring From a note to…

Read More Morgan Stanley cuts Apple target $23 to $252

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Apple’s AI Strategy: The Panic Merchants Are Wrong — Againapple ai panic merchants tommo6 months ago
Published March 12, 2025 by Philip Elmer-DeWitt

Apple’s AI Strategy: The Panic Merchants Are Wrong — Again

"First, let’s deal with the reality of where AI actually is."

Read More Apple’s AI Strategy: The Panic Merchants Are Wrong — Again

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Rumor: Apple has designed a miniature refrigerator for the iPhone 17 Prosapple iphone17 vapor chamber6 months ago
Published March 12, 2025 by Philip Elmer-DeWitt

Rumor: Apple has designed a miniature refrigerator for the iPhone 17 Pros

The technique isn't new to smartphones, as some premium Android devices have gone on sale using the technique.

Read More Rumor: Apple has designed a miniature refrigerator for the iPhone 17 Pros

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Premarket: Apple was red, turned greenapple premarket red 8-29-256 months ago
Published March 12, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Jump Higher as New Trump Tariffs Take Effect" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Apple's Steve Jobs had Kara Swisher's respectapple steve jobs swisher6 months ago
Published March 11, 2025 by Philip Elmer-DeWitt

Apple's Steve Jobs had Kara Swisher's respect

"Jobs, who was definitely a crafty and manipulative charmer, also had a set of basic values he stayed true to."

Read More Apple's Steve Jobs had Kara Swisher's respect

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Would Apple really license Google's Gemini?apple google gemini licensing6 months ago
Published March 11, 2025 by Philip Elmer-DeWitt

Would Apple really license Google's Gemini?

"Apple needs to have a service that is distinct from Google’s to prevent user perception that the quality of the two user experiences is converging."

Read More Would Apple really license Google's Gemini?

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Nasdaq suffers sharpest one-day decline since Sept. 2022.apple nasdaq decline clouds6 months ago
Published March 11, 2025 by Philip Elmer-DeWitt

Nasdaq suffers sharpest one-day decline since Sept. 2022.

"There's a lot of clouds out there, some storms, things are getting pretty dark." — Moody's Mark Zandi

Read More Nasdaq suffers sharpest one-day decline since Sept. 2022.

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Premarket: Apple is redapple premarket red 8-21-256 months ago
Published March 11, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "U.S. Tech Futures Edge Higher After Monday Losses" posted early Tuesday.

Read More Premarket: Apple is red

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Say goodbye to 30 days of Appleapple 30 days trading6 months ago
Published March 10, 2025 by Philip Elmer-DeWitt

Say goodbye to 30 days of Apple

For what it's worth, Tesla had it worse.

Read More Say goodbye to 30 days of Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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