"Into F2026, we expect continued strength in iPhone demand, supported by both U.S. carrier competition and continued form factor changes with the expected launch of the iPhone 18 foldable." — Analyst Michael Ng
"We believe that the Street is still underestimating the iPhone 17 cycle that we are seeing front and center with our estimates of 315 million of 1.5 billion iPhones globally not upgrading their iPhones in the last 4 years."
Read More Daniel Ives is sticking with his $310 Apple target
Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.
Read More Inviting friends-of-the-blog to Apple’s Q4 2025 Earnings Smackdown
FT: Apple upgrade frenzy!
3 weeks ago
3 weeks ago“Clearly it’s a very strong quarter for Apple,” said the IDC’s Francisco Jeronimo. “I don’t remember the last time I saw queues outside the Apple store like I’ve seen this year.”












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