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WSJ: Apple's slow-selling iPhone Air did its jobapple air marketing win5 months ago
Published November 10, 2025 by Philip Elmer-DeWitt

WSJ: Apple's slow-selling iPhone Air did its job

It “created a buzz around the launch that we haven’t seen in years." — IDC's Nabila Popal

Read More WSJ: Apple's slow-selling iPhone Air did its job

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Premarket: Apple is greenapple premarket green 4-8-265 months ago
Published November 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise as Senate nears deal to end the government shutdown" posted early Monday.

Read More Premarket: Apple is green

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What President Reagan really said about tariffs (video)apple reagan trump tariffs5 months ago
Published November 9, 2025 by Philip Elmer-DeWitt

What President Reagan really said about tariffs (video)

The video that Ontario ran as an ad — triggering Trump and an immediate 10% tariff on Canadian goods — starts at the 2:34 mark.

Read More What President Reagan really said about tariffs (video)

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Mark Gurman: Why Apple is keeping mum about its collaboration with Google AIapple gurman google scoop5 months ago
Published November 9, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why Apple is keeping mum about its collaboration with Google AI

"Credit where it’s due: Apple is doing whatever it takes to deliver a product that meets user expectations — setting aside pride and its typically cautious spending habits."

Read More Mark Gurman: Why Apple is keeping mum about its collaboration with Google AI

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This week's Apple trading strategies (11/10-11/14/25)apple trading strategies 11-10-255 months ago
Published November 9, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/10-11/14/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/10-11/14/25)

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Fast-follower Samsung is aping Apple fintechapple fintech samsung barclays5 months ago
Published November 8, 2025 by Philip Elmer-DeWitt

Fast-follower Samsung is aping Apple fintech

"Samsung imagines a financial ecosystem in which a Samsung credit card produces cash back for consumers that’s deposited into a Samsung cash product and then transferred to a Samsung savings account."

Read More Fast-follower Samsung is aping Apple fintech

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Saturday Apple video: I made a mixtape for you (2023)saturday apple video mixtape5 months ago
Published November 8, 2025 by Philip Elmer-DeWitt

Saturday Apple video: I made a mixtape for you (2023)

Celebrating the Year of the Snake with the first shot-on-iPhone Chinese New Year video (12 minutes).

Read More Saturday Apple video: I made a mixtape for you (2023)

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AppleInsider: Apple is playing the long game in AIapple intelligence long game5 months ago
Published November 7, 2025 by Philip Elmer-DeWitt

AppleInsider: Apple is playing the long game in AI

"AI money isn't eternal. Apple's money effectively is, though. They can wait."

Read More AppleInsider: Apple is playing the long game in AI

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Vlad Savov: The iPhone is winning because AI isn'tapple iphone ai savov5 months ago
Published November 7, 2025 by Philip Elmer-DeWitt

Vlad Savov: The iPhone is winning because AI isn't

"Now, to be clear, I’m not declaring AI a total flop — it just hasn’t lived up to the promises of the hardware vendors who told us it would revolutionize the way we use electronics."

Read More Vlad Savov: The iPhone is winning because AI isn't

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Premarket: Apple is redapple premarket red 4-9-265 months ago
Published November 7, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall Friday with tech shares weak again, Nasdaq headed for big weekly loss" posted early Friday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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