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Why I ordered a new Apple MacBook Pro yesterdayapple macbook pro ordered4 years ago
Published October 19, 2021 by Philip Elmer-DeWitt

Why I ordered a new Apple MacBook Pro yesterday

From Parker Ortolani's "I wasn’t planning to buy a MacBook Pro, but today’s event exceeded my wildest expectations" posted Monday on 9to5Mac.

Read More Why I ordered a new Apple MacBook Pro yesterday

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Wall Street loved Apple's keynote. Chris Taylor nearly fell asleep.apple unleashed chris taylor4 years ago
Published October 19, 2021 by Philip Elmer-DeWitt

Wall Street loved Apple's keynote. Chris Taylor nearly fell asleep.

From Taylor's "In worst Apple event ever, the tech giant becomes a parody of itself" posted Monday on Mashable.

Read More Wall Street loved Apple's keynote. Chris Taylor nearly fell asleep.

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Apple Music Voice jokeapple music voice joke4 years ago
Published October 19, 2021 by Philip Elmer-DeWitt

Apple Music Voice joke

"If I wanted to pay money to be consistently misunderstood, I’d buy a plane ticket to my mother’s house."

Read More Apple Music Voice joke

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Premarket: Apple is greenapple premarket green 7-2-254 years ago
Published October 19, 2021 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal’s "Stock Futures Edge Higher Ahead of Major Earnings" posted early Tuesday.

Read More Premarket: Apple is green

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Apple's 'Unleashed' event: What the analysts are sayingapple unleashed analysts saying4 years ago
Published October 18, 2021 by Philip Elmer-DeWitt

Apple's 'Unleashed' event: What the analysts are saying

Excerpts fro the notes I've seen. More as they come in.

Read More Apple's 'Unleashed' event: What the analysts are saying

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Virtually live from Apple's 'Unleashed' eventapple unleashed live blog4 years ago
Published October 18, 2021 by Philip Elmer-DeWitt

Virtually live from Apple's 'Unleashed' event

For once, the Street bought both the rumor and the news. By the end of the presentation, Apple shares were up $1 for the day. 

Read More Virtually live from Apple's 'Unleashed' event

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MacRumors: Apple is bringing MagSafe back to the Mac today (video)apple magsafe macbook pro4 years ago
Published October 18, 2021 by Philip Elmer-DeWitt

MacRumors: Apple is bringing MagSafe back to the Mac today (video)

Also an SD card slot, an HDMI port and several USB-Cs.

Read More MacRumors: Apple is bringing MagSafe back to the Mac today (video)

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Premarket: Apple is redapple premarket red 7-3-254 years ago
Published October 18, 2021 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Slips, Bitcoin Surges" posted early Monday.

Read More Premarket: Apple is red

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Branch: Apple's Search Ads have hit a home runapple search ads4 years ago
Published October 17, 2021 by Philip Elmer-DeWitt

Branch: Apple's Search Ads have hit a home run

“It’s like Apple Search Ads has gone from playing in the minor leagues to winning the World Series" From Patrick McGee's "Apple’s privacy changes create windfall…

Read More Branch: Apple's Search Ads have hit a home run

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Barron's: If there's any knee-jerk selling of Apple, pounceapple barrons pounce4 years ago
Published October 17, 2021 by Philip Elmer-DeWitt

Barron's: If there's any knee-jerk selling of Apple, pounce

From Erik Savitz' "Tech Earnings Will Be Dominated by Shortage Talk. Investors Beware." posted Friday.

Read More Barron's: If there's any knee-jerk selling of Apple, pounce

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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