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What's next for Apple TV?apple tv next verge5 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

What's next for Apple TV?

"Apple TV may have lost the plus, but its future hinges on not also losing what makes it special."

Read More What's next for Apple TV?

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Premarket: Apple was red, turned greenapple premarket green 3-5-265 months ago
Published November 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "S&P 500 Set to Open Up as Market Bets on Fed Rate Cuts" posted early Monday.

Read More Premarket: Apple was red, turned green

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Apple still can't make one iPhone 17 model fast enoughapple iphone17 base model5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

Apple still can't make one iPhone 17 model fast enough

"Lead times have moderated to 2-3 days for most of the line-up except Base iPhone." — Analyst Samik Chatterjee

Read More Apple still can't make one iPhone 17 model fast enough

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Mark Gurman: What to expect from Apple's next OSapple gurman ios expect5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

Mark Gurman: What to expect from Apple's next OS

"The AI upgrades are a gigantic priority, with engineering teams throughout the company developing them."

Read More Mark Gurman: What to expect from Apple's next OS

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This week's Apple trading strategies (11/24-11/28/25)5 months ago
Published November 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/24-11/28/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/24-11/28/25)

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$2.4 million per Apple employee ain't peanutsapple revenue employee5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

$2.4 million per Apple employee ain't peanuts

Revenue per employee (RPE) is a metric that businesses can use to measure the productivity and efficiency of their workforce.

Read More $2.4 million per Apple employee ain't peanuts

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Babak Hodjat: Where Apple went wrong with Siriapple siri Babak Hodjat,5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Babak Hodjat: Where Apple went wrong with Siri

"Apple seemed to focus on the 'look and feel of Siri' over improving the underlying answers it gave."

Read More Babak Hodjat: Where Apple went wrong with Siri

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Apple iPhone sings lame duet with Google Pixel Pro (video)apple iphone pixel duet5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Apple iPhone sings lame duet with Google Pixel Pro (video)

From Amber Neely's "Google's new 'Wicked'-inspired ad takes another swing at the iPhone" posted Thursday by AppleInsider.

Read More Apple iPhone sings lame duet with Google Pixel Pro (video)

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Saturday Apple video: Tim Cook's 'Free Expression' awardapple saturday cook values5 months ago
Published November 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Tim Cook's 'Free Expression' award

"We believe that a company that has values can really change the world."

Read More Saturday Apple video: Tim Cook's 'Free Expression' award

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Anice Hassim: What Tim Cook's Apple is doing for Americaapple cook corning hassim5 months ago
Published November 21, 2025 by Philip Elmer-DeWitt

Anice Hassim: What Tim Cook's Apple is doing for America

"Can you change the landscape of the nation?" asks Cramer. "We hope to do exactly that,” responds Tim.

Read More Anice Hassim: What Tim Cook's Apple is doing for America

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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