Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Mark Gurman profiles Apple's John Ternus1 week ago
Published March 23, 2026 by Philip Elmer-DeWitt

Mark Gurman profiles Apple's John Ternus

"Tim Cook doesn’t want to talk about retirement yet, but John Ternus is emerging as his most likely successor."

Read More Mark Gurman profiles Apple's John Ternus

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mark Gurman: Why Apple's AirPods Max 2 is a letdownapple gurman airpodsmax21 week ago
Published March 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Why Apple's AirPods Max 2 is a letdown

"The lines between marketing and innovation are clearly blurring."

Read More Mark Gurman: Why Apple's AirPods Max 2 is a letdown

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

This week's Apple trading strategies (3/23-3/27/26)apple trading strategies 3-23-261 week ago
Published March 22, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/23-3/27/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/23-3/27/26)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

7th Apple 3.0 price target contest: Tuesday March 31, 2026 editionapple 7th target contest stand1 week ago
Published March 21, 2026 by Philip Elmer-DeWitt

7th Apple 3.0 price target contest: Tuesday March 31, 2026 edition

Eight days before the 2027 betting window closes we have 39 contestants with an average target of $314, $37 (13%) higher than last year.

Read More 7th Apple 3.0 price target contest: Tuesday March 31, 2026 edition

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

26 Comments

Apple dragged into Lux Optics co-founders fightapple aquihire lux optics2 weeks ago
Published March 21, 2026 by Philip Elmer-DeWitt

Apple dragged into Lux Optics co-founders fight

"A chronicle of an ugly breakup between two startup co-founders."

Read More Apple dragged into Lux Optics co-founders fight

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Has Apple forgotten its most important lesson?apple anthropic focus openai2 weeks ago
Published March 21, 2026 by Philip Elmer-DeWitt

Has Apple forgotten its most important lesson?

“I’m actually as proud of many of the things we haven’t done, as the things we have done.”  — Steve Jobs in 2008

Read More Has Apple forgotten its most important lesson?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Saturday Apple video: Waiting in the wings (1996)Saturday apple video rukeyser2 weeks ago
Published March 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Waiting in the wings (1996)

"When I left Apple 10 years ago, we were 10 years ahead of everyone else." — Steve Jobs

Read More Saturday Apple video: Waiting in the wings (1996)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mac virginsapple mac virgins neo2 weeks ago
Published March 20, 2026 by Philip Elmer-DeWitt

Mac virgins

"The company lowered one of the biggest barriers to entry… without ruining the Mac experience."

Read More Mac virgins

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Apple circles the globe to celebrate its 50th birthdayapple celebrates 50 world2 weeks ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple circles the globe to celebrate its 50th birthday

"It wasn’t out of the realm of possibility that Apple would just sort of let the day go by with some social media mentions." — Neil Cybart

Read More Apple circles the globe to celebrate its 50th birthday

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

2 Comments

Apple's Mac and iPad saw record sales in India last yearapple india ipad mac2 weeks ago
Published March 20, 2026 by Philip Elmer-DeWitt

Apple's Mac and iPad saw record sales in India last year

Mac sales grew 24% year over year, iPad sales by 40%.

Read More Apple's Mac and iPad saw record sales in India last year

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

14 Comments

Posts pagination

Previous 1 … 5 6 7 … 1,371 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt