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Premarket: Apple is greenapple premarket green 11-28-255 months ago
Published July 21, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Dow Set to Open Up Ahead of Busy Earnings Week" posted early Monday.

Read More Premarket: Apple is green

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AppleInsider: It's Joz, Ternus or Hair Force Oneapple joz ternus hair5 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

AppleInsider: It's Joz, Ternus or Hair Force One

Whenever Tim Cook retires as Apple CEO, there are now several obvious contenders for the role — but it may all come down to exactly when he steps away.

Read More AppleInsider: It's Joz, Ternus or Hair Force One

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Mark Gurman: Apple is ready to cash in on Samsung's foldable techapple gurman foldable samsung5 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

"In a way, Samsung has spent the past seven years setting up Apple for success."

Read More Mark Gurman: Apple is ready to cash in on Samsung's foldable tech

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This week's Apple trading strategies (7/21-7/25/25)apple trading strategies 7-21-255 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/21-7/25/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/21-7/25/25)

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Stephen Colbert is available on Apple TV+ for $12.99 a monthapple stephen Colbert trump5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Stephen Colbert is available on Apple TV+ for $12.99 a month

If Colbert wants a home for his next venture, he's already halfway there.

Read More Stephen Colbert is available on Apple TV+ for $12.99 a month

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Seth Rogen and Rose Byrne are coming back in August (trailer)apple platonic season 2 trailer5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Seth Rogen and Rose Byrne are coming back in August (trailer)

From "Platonic — Season 2 Official Trailer" posted Friday by Apple TV+.

Read More Seth Rogen and Rose Byrne are coming back in August (trailer)

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Aravind Srinivas: Why Perpexity AI built a browser (video)apple perplexty browser Srinivas5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Aravind Srinivas: Why Perpexity AI built a browser (video)

54 jam-packed minutes.

Read More Aravind Srinivas: Why Perpexity AI built a browser (video)

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Trading Apple and Nvidiaapple nvidia covered calls5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Trading Apple and Nvidia

From "Kevin Simpson buys Apple and sells covered calls on Nvidia" which aired Friday on CNBC.

Read More Trading Apple and Nvidia

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Saturday Apple video: 'We don't ship junk' (2007)apple saturday ship junk5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'We don't ship junk' (2007)

The question from Molly Wood, then at CNET, was "Once and for all, is it your goal to overtake the PC in market share?"

Read More Saturday Apple video: 'We don't ship junk' (2007)

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Inviting friends-of-the-blog to Apple’s Q3 2025 Earnings Smackdownapple smackdown q32025 invitation5 months ago
Published July 18, 2025 by Philip Elmer-DeWitt

Inviting friends-of-the-blog to Apple’s Q3 2025 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends-of-the-blog to Apple’s Q3 2025 Earnings Smackdown

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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