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Poaching Apple engineers to build Jony Ive's AI deviceapple openai poaching engineers5 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Poaching Apple engineers to build Jony Ive's AI device

"To say OpenAI still has a lot to prove in hardware would be a dramatic understatement."

Read More Poaching Apple engineers to build Jony Ive's AI device

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Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)apple cramer cook iphone17 launch5 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

"I'm going to buy all three."

Read More Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

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Gene Munster anticipates an historic iPhone cycleapple munster iphone17 historic5 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Gene Munster anticipates an historic iPhone cycle

"Early feedback from China on these iPhone preorders is really strong."

Read More Gene Munster anticipates an historic iPhone cycle

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Apple launch day: iPhone 17 draws lines worldwideapple iphone17 lines scuffle5 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Apple launch day: iPhone 17 draws lines worldwide

The scuffle that broke out in Mumbai got wide coverage across India. The line outside NYC's glass cube is as long as its been in years. 

Read More Apple launch day: iPhone 17 draws lines worldwide

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J.P. Morgan hikes Apple target $25 to $280apple hike jefferies 2365 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

J.P. Morgan hikes Apple target $25 to $280

"We are now forecasting materially higher gross profits in the coming years." — Analyst Samik Chatterjee

Read More J.P. Morgan hikes Apple target $25 to $280

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Premarket: Apple is greenapple premarket green 2-4-265 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Dow Set to Open Flat After Rate-Cut Rally to Record High" posted early Friday.

Read More Premarket: Apple is green

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Apple's Live Translation: The NYT's Brian X. Chen can't believe his earsapple live translation nyt5 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Apple's Live Translation: The NYT's Brian X. Chen can't believe his ears

"The robust translation technology in the AirPods is a sign that Apple is still in the A.I. race, despite its early stumbles."

Read More Apple's Live Translation: The NYT's Brian X. Chen can't believe his ears

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Oppenheimer: Is the Meta Ray-Ban Display a threat to Apple?apple meta rayban oppenheimer5 months ago
Published September 18, 2025 by Philip Elmer-DeWitt

Oppenheimer: Is the Meta Ray-Ban Display a threat to Apple?

"Upon closer inspection of Ray-Ban Display's specification and discussion with MR supply chain contacts, our answer to both questions is no." — Analyst Martin Yang

Read More Oppenheimer: Is the Meta Ray-Ban Display a threat to Apple?

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Apple's Dan Riccio made the front page of my local paperapple dan riccio umass5 months ago
Published September 18, 2025 by Philip Elmer-DeWitt

Apple's Dan Riccio made the front page of my local paper

“This is the largest gift in UMass Amherst history." — Marty Meehan, president of the Universtity of Massachusetts system

Read More Apple's Dan Riccio made the front page of my local paper

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Apple tells suppliers to expect iPhone sales to increase 10% next year — reportapple iphone18 sales bump5 months ago
Published September 18, 2025 by Philip Elmer-DeWitt

Apple tells suppliers to expect iPhone sales to increase 10% next year — report

The company has apparently targeted sales of about 95 million iPhone 18 models in 2026.

Read More Apple tells suppliers to expect iPhone sales to increase 10% next year — report

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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